NEW YORK, Dec. 15, 2010 /PRNewswire/ -- DESQUVAL (http://www.desquval.com) is the online destination for anyone who simply loves to be ahead of the game on the fashion scene. Providing a one-of-a-kind option for those seeking luxury apparel that is unique, DESQUVAL features a panel of carefully screened emerging fashion designers who already have experience in dressing the world's top celebrities, and delivers looks exclusively available online at DESQUVAL.com. Additionally, DESQUVAL's interactive format gives users access to designer newsfeeds, media, and interviews, and allows users and designers to exchange ideas and inspirations, resulting in a dynamic eRetail portal.
Named to represent elements of its core mission DESign, QUality, VALue, DESQUVAL partners with designers that already have established brand recognition within the industry, yet are still unknown to those outside of fashion's inner circle. Most emerging designers must wage a steady campaign to build brand loyalty and reach new fans, lacking capital to invest in big marketing and PR efforts. Building a strong eCommerce presence is viewed as both costly and time-consuming. DESQUVAL makes it possible for brilliant emerging designers to leverage the Internet to market themselves by offering a portal that not only sells their collections but also empowers them with a voice to communicate and interact with consumers, fostering a community between them and their audiences.
"DESQUVAL is all about catering to those women who consider themselves fashion-forward and want to be early adopters, but don't have the time to seek out the 'ones to watch,'" says Soufi Esmaeilzadeh, DESQUVAL's president. "Our selection process for the designers we feature is very strict in terms of quality, price point and their desire to work with us to help them express their vision, and even personality. We want consumers to have the option to get as close as possible to our designers, as if they're sitting in these designers' studios."
To date, H Fredriksson, Frank Tell, Karolina Zmarlak, Lorick, MCS Design, Misela and Sanchez have been selected for the portal.
On the choice to partner with DESQUVAL, H Fredriksson commented, "DESQUVAL's purpose to connect the designers with the consumer in a more personal way is really great! For me as a designer to have direct access to feedback and comments from the customers, and to have the ability to add thoughts, inspiration and ideas to their understanding of H Fredriksson, is fantastic."
Founded by Soufi Esmaeilzadeh, a graduate of Harvard Business School, DESQUVAL gives consumers access to exclusive looks only available online on DESQUVAL.com from emerging designers who already have experience in dressing the world's top celebrities. Beyond functioning as an eCommerce platform, DESQUVAL empowers its designers and its audience to interact with one another in multiple dimensions. Consumers can now follow the newsfeed of designers they love, share ideas with them through polls and comment boxes and ultimately build a rapport with their favorite designers.
President, DESQUVAL INC.
SOURCE DESQUVAL INC.