Destiny Media Announces Commercial Prototype for Disruptive Streaming Video Technology

Secure Streaming Video Format Plays on Computers, Smart Phones, Tablets, Internet TV's and E-book Readers Without Player Plug-ins, Transcoding or Content Delivery Networks

VANCOUVER, Dec. 3, 2012 /PRNewswire/ - Destiny Media Technologies (TSXV: DSY) (OTCQX: DSNY) is pleased to announce that it has successfully expanded the prototype announced August 22nd to include functionality and features required for full commercialization.  Demo videos at http://www.clipstream.com showcase support for full screen HD on broadband, feature length movies, instant access to any point chosen from thumbnail scenes displayed above the seek bar and automatic adjustment of quality to support a wide variety of environments.

The solution is much simpler than alternatives which require proprietary streaming servers and plug-ins.  Once run through Destiny's encoder software, the video is just dropped into any web page server and it will play back natively on 100% of HTML 5 compliant browsers.

The industry is searching for a new video standard, but none are widely adopted.  Adobe Flash is   being phased out on smart phones and none of the new HTML 5 video tag formats (which include H.264, WebM and Ogg Theora among others) have more than 56% support, according to Statcounter Globalstats October 2012 data.

The industry is spending $3 billion annually on content delivery networks for hosting video and video usage is growing 48% per year and currently represents more than 50% of all data transferred on the internet.  Clipstream® allows publishers to host their content directly on their own web servers rather than outsourcing, because streams are recycled through HTTP caching which can reduce loads by 99% for popular content.

It is estimated that by 2014, the industry will spend $1.6 billion on transcoding.  Because Clipstream® plays on all modern browsers, users can create a single video format rather than three or more, reaching their entire audience without any transcoding at all.

HTML 5 video tag formats are unprotected and videos can easily be copied and shared.  Clipstream® encoded videos can be watermarked and locked to only play from authorized source websites or to authorized viewer computers.

Because there are no plug-ins for users to maintain or upgrade, content owners will be able to reach their entire audience.  It is estimated that 10-15% of users are unable to see player based video because of misconfigured or missing plug-in software.

With other solutions, videos become obsolete over time, as new formats replace old ones. The H.265 format, due out in January 2013, won't be compatible with any existing web browser and is intended to phase out old videos encoded in H.264.  By contrast, Clipstream® encoded videos will have extreme longevity as all future web browsers will be required to be backwards compatible with the technologies behind it.

Clipstream® is protected by seven pending US patents claiming priority to August 2011 and international PCT filings.

About Destiny Media Technologies, Inc.
The recording industry uses Destiny's Play MPE® secure distribution service to deliver their pre-release music to radio, online retail, DJ's, sports stadiums, journalists and VIP's. Destiny's Clipstream® instant play streaming includes internet radio, internet TV, online surveys and new cloud and mobile offerings. Patents include watermarking, peer to peer locking and pending cross platform playerless streaming video.

SOURCE Destiny Media Technologies, Inc.