DETROIT, Sept. 22 /PRNewswire/ -- Detroit Media Partnership today announced the release of new applications for both The Detroit News and Detroit Free Press for use on iPhone, BlackBerry and Android mobile phones. These free apps, sponsored by the Southeast Michigan Ford Dealers, give users the latest news, sports, business and entertainment headlines. Global Positioning System technology also provides users with localized weather and traffic updates based on their current location anywhere in the world. IPhone and Android users can download these free apps directly at the Apple App Store and Android Market Web sites now. BlackBerry users must access the following Web addresses on their device: http://detnews.mlnwap.com for The Detroit News, and http://dfp.mlnwap.com for Detroit Free Press until icons are posted at the BlackBerry App World which is expected in the next week.
"People consume news all day long and in different ways," said Susie Ellwood, CEO of Detroit Media Partnership. "We're proud to work with the Southeast Michigan Ford Dealers on this exciting launch that puts Michigan's most trusted and relied upon news coverage right at users' fingertips."
Rick Bartus, Director of Advertising for the Southeast Michigan Ford Dealers advertising agency added, "This association continues to keep Ford and its Detroit area dealers associated with leading technologies that consumers expect today."
The apps were developed in collaboration with DoApp Inc – currently, the largest provider of mobile news apps in the Apple App Store. DoApp's platform "Mobile Local News" is currently used by more than 200 television news stations, radio stations, and newspapers in more than 80 U.S. markets.
"Our goal is to deliver news and information to consumers when and how they want it – and that includes news about retail products and services such as those provided by Southeast Michigan Ford Dealers. These apps are another example of our commitment to do that," Ellwood said.
The release of these applications is part of Detroit Media Partnership's strategic plan to expand the distribution of content on multiple platforms.
Detroit Media Partnership, L.P. manages the business functions of the Detroit Free Press and The Detroit News. As the largest newspapers in Michigan, with two of the most visited Web sites in the market, the Free Press and The News combine to reach a weekly audience of 1.9 million people; 50% of adults in this market see our products.* Detroit Media Partnership is also the advertising sales agent for the following suburban Detroit publications: Observer & Eccentric and Mirror Newspapers, Novi News, Milford Times, Northville Record, South Lyon Herald and Livingston County Daily Press & Argus. Gannett Co., Inc., owner of the Free Press, is the general partner in DMP; MediaNews Group, owner of The News, is the limited partner.
*SOURCE: 2009 Scarborough Report – August 2009 – July 2009 – Detroit DMA
SOURCE Detroit Media Partnership