Dev Patnaik, Carol Cone, and Premal Shah Confirmed as Keynotes for Inaugural Business4Better Conference & Expo

B4B invites professionals from midsized enterprises to attend event and accelerate community activism

Jan 29, 2013, 14:38 ET from Business4Better

ANAHEIM, Calif., Jan. 29, 2013 /PRNewswire/ -- Business4Better (B4B), the non-commercial community partnership movement produced by UBM plc, is proud to announce that Dev Patnaik, CEO of Jump Associates and author of "Wired To Care," Carol Cone, Global Practice Chair at Edelman Business + Social Purpose and Premal Shah, President of, will present keynote addresses at the inaugural conference and expo, scheduled for  May 1-2, in Anaheim, CA.





Dev Patnaik, inspiring chief executive, author and professor, will kick off the conference on the morning of May 1st with an opening keynote address discussing the power of empathy on change and growth.  Later that afternoon, Carol Cone, one of the most powerful and visible figures in the world of cause branding, will explore how brands and organizations can make "purpose" central to their company.  Premal Shah, recognized social entrepreneur and global leader, will lead the second day of the conference with an opening keynote that will undoubtedly inspire attendees to want to make a difference. 

"We are extremely fortunate and thankful to have the support of such influential leaders in the world of corporate social responsibility and cause marketing," said Joshua Dome, Director, Business4Better.  "Their experience, passion and knowledge will not only educate, but also inspire the attendees and guide them on a path towards greater corporate community engagement."

In addition to the three keynote addresses, the B4B conference will deliver cross-sector content to inspire a new way of doing business through community engagement and social purpose.  Through main stage supersessions, breakout sessions and show floor sessions, attendees will have the opportunity to interact with innovators and participate in discussions that will allow them to develop the knowledge, strategies and contacts to forge more meaningful partnership with nonprofits, implement successful programs and elevate their impact on societal causes.

For additional agenda details and to register for the event please visit

B4B is a non-commercial, non-money making program made possible by the support of many partners and organizations making complimentary exhibit, booth and marketing service contributions. B4B's nonprofit partners are B Corp, OneOC, Points of Light, and Stanford Social Innovation Review. B4B is organized by UBM plc and event producing partners, the City of Anaheim and Freeman, as well as premier underwriter Jive Software.

About Business4Better Movement
Business4Better (B4B) aims to build a movement of successful corporate and nonprofit partnerships that have a positive impact on communities and expand the meaning of being a better business. It is the platform that enables both businesses and nonprofits to thrive, share, inspire, educate and form partnerships that prove Business4Better benefits both communities and businesses. The B4B movement is centered around an annual industry-leading, non-commercial conference and exhibition featuring high-level keynotes, educational content, relationship building and dynamic exhibition space for nonprofit organizations. The event is part of a larger Responsible Business initiative and movement being led by UBM employees in the communities in which they live and work. Events are currently held in Brazil, India, the United Kingdom and the United States. The Business4Better Conference and Exhibition will take place May 1-2, 2013 in Anaheim, CA.

About UBM plc
UBM plc is a leading global business media company. We inform markets and bring the world's buyers and sellers together at events, online, in print and provide them with the information they need to do business successfully. Our 6,500 staff in more than 30 countries are organized into specialist teams which serve commercial and professional communities, helping them to do business and their markets to work effectively and efficiently.

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