NEW YORK, Aug. 6, 2012 /PRNewswire/ -- The use of social media by brands continues to grow, as do the number of platforms brands can use to talk with consumers. A brand developing a content strategy from scratch might have free reign in terms of voice, but it can take time to develop the personality that will resonate with the audience. On the other hand, a media company can rely on existing content to influence how it relates to followers on new, more conversational platforms. Either way, all output – tweets, articles, customer service calls, and product copy — is part of product positioning, or how a product is perceived in the audience's mind.
So how does a brand develop a consistent voice across content and social networks? According to Contently, how the product is positioned forms the basis for the online voice. Audience research is the next step – including the development of an audience persona. Additional pointers and a framework for building brand voice are offered on the Contently blog: How to Develop the Right Voice for Your Branded Content.
Contently, a TechStars company, was founded in December 2010 in New York City by Joe Coleman, Dave Goldberg, and Shane Snow. For more information visit https://contently.com.