Device Map by Crosswise Integrated by VisualDNA to Drive Cross-Channel Audience Reach

Jan 28, 2016, 08:00 ET from CrossWise

TEL AVIV, January 28, 2016 /PRNewswire/ --

Crosswise, an innovator in cross-device identification mapping, announced today that VisualDNA has incorporated cross-device mapping data from Crosswise into its personality-tailored audiences. By expanding its audience data across a consumer's multiple devices, VisualDNA allows its clients to reach their desired audiences much more effectively.

Device Map by Crosswise identifies which devices - such as smartphones, tablets, PCs and digital TVs - are being used by individual consumers. Anonymously identifying these connections from among billions of different devices allows companies to shift their advertising, retargeting, content personalization and marketing analytics from being device-focused to being person-focused. The results include improved online experiences for consumers, dramatically improved marketing ROI for advertisers, and more valuable ad space and audience segments for publishers.

VisualDNA uses innovative and patented visual personality profile tests with predictive analytics across 500 million global digital profiles. This enables understanding of audiences across display, video, search, CRM and website optimization in both desktop and mobile environments. The integration of Crosswise's device map means that advertisers can consistently target VisualDNA's demographic, interest, intent and psychographic segments across of all of a consumer's devices.

"Adding cross-device data to our segments immediately and dramatically expands the ability of agencies and brands to pinpoint their most relevant customers, regardless of which device they are using at any point in time," said Raj Dhanda, VP of Global Strategy at VisualDNA. "We chose Crosswise to be our cross-device data provider because of the high quality of their data and the fact that they are a pure-play data provider, without any media services bias. Working closely with their highly professional team has been a pleasure, and we expect a long and fruitful relationship."

"We are very pleased that a leading global data company such as VisualDNA has selected Crosswise to fuel their move to cross-device audience expansion," said Steven Glanz, Co-founder and CEO of Crosswise. "By providing marketers with equal reach into their audiences' desktop and mobile browsers as well as their mobile apps, VisualDNA's unique segmentation will now help brands forge even deeper content-relevant relationships with their audiences."

About Crosswise 

Crosswise's unparalleled Big Data technology and market-leading position makes it the authoritative source of data identifying which PCs, phones, tablets TVs and other connected devices are being used by individual consumers. Crosswise's data-as-a-service offering enables retail brands, premium publishers and ad tech vendors to quickly realize the tremendous business benefits of cross-device consumer communication, content personalization, conversion attribution and user behavior analytics. The company employs the world's largest team of data scientists dedicated exclusively to the cross-device identification challenge. Founded in 2013, Crosswise is backed by Pereg Ventures, ZhenFund, Horizons Ventures, Giza Ventures and OurCrowd. Learn more at

About VisualDNA 

VisualDNA is a consumer insights and analytics company combining the science of psychology with the technology of big data so brands can understand and target their digital audiences at scale. VisualDNA uses innovative and patented visual personality profile tests to gather profiles directly from consumers. The company has over 500m global digital profiles to power advertising audiences across display, video, search and in both desktop and mobile channels, offering segmentation for demographics, interests, intentions and shopper psychology. Learn more at

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SOURCE CrossWise