Deyu Agriculture to Introduce New Product Line

Company to Enter Lucrative Noodle Market

Apr 17, 2012, 08:00 ET from Deyu Agriculture Corp.

BEIJING, April 17, 2012 /PRNewswire-Asia-FirstCall/ -- Deyu Agriculture Corp. (OTCQB: DEYU.PK) (the "Company"),  announced today that it will begin offering a new product line under the Deyu brand name featuring a variety of noodle products, thus entering a new product sector for the Company.

The new Deyu product line will feature a wide variety of noodles which include smooth surfaced noodles, fragrant mushroom noodles, chicken egg noodles and high gluten noodles. The Company, working with leading noodle OEM (Original Equipment Manufacturing) producers, will offer these noodle products through its extensive distribution in channels in China, which include over 20,000 supermarkets and convenience stores across 29 of the nation's provinces, and aims to capture a sizeable share of the country's growing noodle market.

Noodles, long a staple of the Chinese diet, experienced a compound annual growth rate of 20.5%, significant growth in sales during 2003 to 2009 according to the China Food Industry Association, from about RMB 4.8 billion ($762 million) to RMB 14.4 billion ($2.3 billion).

Jianming Hao, Deyu's Chief Executive Officer and Chairman, commented, "To establish a strong brand image for these noodle products, we plan to implement intensive marketing campaigns while forming solid relationships with leading OEM producers. These noodle products are easy to prepare and can be used in a variety of recipes, and we are committed to having these products meet the high standards of Chinese consumers. We are very excited to incorporate noodles into our product offerings and anticipate that these products will quickly gain popularity in China as our brand name has been well recognized among customers.  We are excited to offer these products throughout our sales channels which extend throughout China and include some of the world's most well-known supermarkets."

About Deyu Agriculture

Deyu Agriculture Corp. is a vertically integrated producer, processor, marketer and distributor of organic and other agricultural products made from corn and grains operating in Shanxi Province of the People's Republic of China. The Company has access to over 109,000 acres of farmland in Shanxi Province for breeding, cultivating, processing, warehousing and distributing grain and corn products. Deyu has an extensive wholesale network in over 15 provinces and a retail distribution network of approximately 20,000 supermarkets and convenience stores in 29 provinces across China. Deyu's facilities include advanced production lines and modern warehouses with a total production capacity of over 105,000 tons for grain products, storage capacity of over 100,000 tons and annual turnover of 700,000 tons for corn products. The Company's website is located at

Safe Harbor Statements

This press release contains forward-looking statements made under the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995. Forward looking statements are based upon the current plans, estimates and projections of Deyu's management and are subject to risks and uncertainties, which could cause actual results to differ from the forward looking statements. Such statements include, among others, those concerning market and industry segment growth and demand and acceptance of new and existing products; any projections of sales, earnings, revenue, margins or other financial items; any statements of the plans, strategies and objectives of management for future operations; any statements regarding future economic conditions or performance; uncertainties related to conducting business in China, as well as all assumptions, expectations, predictions, intentions or beliefs about future events. Therefore, you should not place undue reliance on these forward-looking statements. The following factors, among others, could cause actual results to differ from those set forth in the forward-looking statements: business conditions in China, general economic conditions; geopolitical events and regulatory changes, availability of capital, changes in the agricultural industry, the Company's ability to maintain its competitive position. Additional Information regarding risks can be found in the Company's quarterly and annual reports filed with the U.S. Securities and Exchange Commission at

Investor Contact:

Mr. Kevin Fickle, President
Tel: +1-925-330-8315

Company Contact: 

Ms. Amy He, Acting Chief Financial Officer 

Deyu Agriculture Corp.

Tel: +86-10-5224-1802 X389


Ms. Cynthia Yang, Assistant to Acting CFO

Tel: +1-646-820-8060



SOURCE Deyu Agriculture Corp.