DHgate Launches APEC CBET Boot Camp to Transform Brunei into the ASEAN Regional E-commerce Leader

BEIJING, Feb. 24, 2017 /PRNewswire/ -- DHgate, the APEC Business Advisory Council (ABAC) China, and ABAC Brunei announce the launch of the APEC CBET boot camp in Brunei. The APEC CBET boot camp is an upgraded version of the APEC CBET capacity building program, and is designed to specifically serve SMEs in the ASEAN region with training and resources for upgrading their businesses to a cross-border e-commerce centric model. China, as the leader in global digital trade, and DHgate, as the leader in cross-border e-commerce, aim to share best practices through online and offline training with ASEAN SMEs. The goal of the APEC CBET boot camp is to cultivate more talent in the cross-border e-commerce industry and to realize the upgrade of training in the industry (see more below).

Welcoming the Trend of Globalization

There is a lot of room for improvement regarding the lack of awareness among SMEs of the opportunities presented by the trend of digitalization. As a result, many SMEs are not in a position where they are prepared to transform their businesses to a digital model. They have not been educated about the available digital platforms and technologies, nor do they have the skills to correctly utilize them. These factors prevent SMEs from realizing the upgrade of their business model.

The necessary steps that an SME must take to participate in global digital trade:

1.       The transition in mind-set of SME owners and operators from a traditional business to a digital business.

2.       The involvement and participation of decision makers and employees to acquire the skills and professional knowledge to run and operate a business with a digital model.

3.       To realize the integration and transformation of their business model through the combination of online and offline trade through digital trade platforms.

APEC CBET Boot Camp

The APEC CBET boot camp will be funded and provided by the government of Brunei. DHgate will provide mentors and professional resources to transform Brunei into the center of e-commerce in the ASEAN region.

The training will start as a one day class and in late 2017 be upgraded to a 3 month class. In addition to classroom training sessions, the boot camp will also provide students with both online and offline hands on experience and guidance. 

A special zone on DHgate.com will be launched for mentors and students to engage in discussion and form an online community.

The CBET boot camp will observe the unique needs of local businesses and will provide localized classes in order for students to receive the best support to start or upgrade their businesses.

At the end of every 3 month class cycle, DHgate and ABAC Brunei will select star students and provide them with a series of entrepreneurship incubation resources, including:

• Start-up capital
• Offices
• Opportunities for partnerships and community relations
• Value added services
• Opportunities for marketing and promotion
• Transform them into role models for SMEs in the ASEAN region

About DHgate

DHgate.com is the first to market and the biggest B2B transactional cross-border e-commerce marketplace in China, aiming to provide global buyers with quality products at competitive prices. Founded in 2004, DHgate.com has approximately 10 million global buyers from 230 countries and regions, with 1.4 million global sellers offering 40 million products. DHgate.com's business enables buyers to directly access global manufacturers of the world's top brands with rich product selections. DHgate.com is an all-in-one platform with integrated services for international logistics, cross-border payments, internet financing, etc. DHgate.com's US, UK, Spain, and UAE product distribution warehouses allow for 24 hour delivery and convenient product returns & refunds, bringing great convenience to buyers at http://www.dhgate.com

About CBET

Founded in 2013, APEC CBET stands for Cross-Border E-commerce training and seeks to firstly introduce and then train small-and-medium sized enterprises in the APEC region to cross-border e-commerce. CBET offline workshops have trained over 3000 SMEs from throughout the APEC region from 10 economies. The APEC CBET eLearning platform was officially launched in November 2016 and APEC Lima, visit apeccbet.com.

SOURCE DHgate.com