Diabetes Programming Expands to Reach 15mm Viewers

Nov 30, 2010, 10:38 ET from dLife

dLifeTV Signs with New Distribution Partners

WESTPORT, Conn., Nov. 30, 2010 /PRNewswire-USNewswire/ -- dLifeTV has expanded its reach through several key partnerships and is now seen in thousands of hospitals and doctor office waiting rooms reaching 15 million viewers per month.  dLifeTV has partnered with The Health Media Network (HMN), The Patient Channel and Retirement Living TV (RLTV) to bring vital health programming to diabetes consumers.

dLifeTV's award-winning episodes include profiles of real people overcoming the challenges of living with diabetes, as well as interviews with celebrities like Nick Jonas to CBS news icon, Bob Schieffer.  Topics vary from religion and diabetes, to diabetes in the workplace, the latest diabetes gadgets and cooking demos. Programs teach good diabetes self-management skills and importantly, encourage those with diabetes to want to take better care of their bodies.

"Through these partnerships, each bringing a unique distribution and viewing environment, dLifeTV will reach millions more with diabetes and their caregivers at the point of care. This is a great extension of our mission to empower every person with diabetes to take charge and manage their own condition. Getting engaged is the first step," said dLife CEO and founder, Howard Steinberg.

HMN is considered the waiting room "network of networks" delivering health and entertainment content to patients while they wait to see their physician. It encompasses over 1,600 waiting rooms across the United States; reaching over one million viewers per month.

The Patient Channel is the largest in-hospital health information TV Network, delivering 24/7 programming in over 1,600 hospitals, reaching 15 million patients plus their caregivers annually. Airing directly in patient rooms during their hospital stay, the Patient Channel and dLife are able to provide education and encouragement at a critical time of need.

RLTV reaches 13 million viewers monthly and is the only cable network dedicated to serving adults 50 years and older. RLTV's Emmy award-winning programming focuses on everything from healthcare, finance, travel, lifestyle, comedy and drama.

For additional resources on managing yours or your patients' diabetes lifestyle, please go to www.dLife.com. And tune in to dLifeTV every Sunday at 7 p.m. ET, 4 p.m. PT on CNBC for additional diabetes stories and news.

About dLife - For Your Diabetes Life

dLife is the number-one community network and resource for people living with diabetes and caregivers, providing information, inspiration and connection via a diverse array of exclusive media channels and services.  With over 1.2 million registered members, dLife uniquely engages this growing population in positive and proactive self-care. Its award-winning media outlets include dLife.com, the leading online diabetes destination attracting over one million unique visitors each month and featuring the widest and deepest variety of original content and resources anywhere; dLifeTV, the only TV series dedicated to people with diabetes with almost half a million viewers, airing every Sunday on CNBC (7 p.m. ET, 4 p.m. PT), dLife Mobile applications, and other consumer and professional programs driving proactive diabetes self-management with improved health outcome.