DIAL® brand launches its "Move the Dial" Pinterest contest

Dial Fans can showcase and help their favorite cause win money

May 31, 2012, 12:08 ET from Dial® brand

SCOTTSDALE, Ariz., May 31, 2012 /PRNewswire/ -- Dial® brand cares about keeping skin healthy, but they care just as much about making the world a better place. So on June 4, Dial® brand will launch the Move the Dial Pinterest contest, an initiative to help choose their 2012 cause.

From June 4 through July 2, Dial Facebook fans are encouraged to create a board on Pinterest with pinned images that show how their favorite cause helps Move the Dial in their community. Whether it's an organization that serves meals to the hungry or helps rescue animals, these boards will be used to nominate the top five causes that fans will vote on to become the Dial® brand 2012 cause. The winning cause will receive a $5,000 donation.

Once the final cause is chosen by the fans, Dial® brand will work with the organization throughout the year to feature their work and encourage participation and support from the Facebook community. Entries close on July 2 and fan voting begins on July 16. The winning cause will be announced on Aug. 6. For more information or to enter the contest, visit www.facebook.com/dial.

About Dial
Dial® brand offers a variety of personal care products from caring and refreshing body washes and bar soaps, to antibacterial hand sanitizers and liquid soaps. Dial® is a leading brand in the world of personal cleansing, available in the US and Canada. For more information visit www.dialsoap.com.

About Henkel
Henkel operates worldwide with leading brands and technologies in three business areas: Laundry & Home Care, Cosmetics/Toiletries and Adhesive Technologies. Founded in 1876, Henkel holds globally leading market positions both in the consumer and industrial businesses with well-known brands such as Persil, Schwarzkopf and Loctite. Henkel employs more than 47,000 people and reported sales of $21.7 billion and adjusted operating profit of $2.8 billion in fiscal 2011. Henkel's preferred shares are listed in the German stock index DAX and the company ranks among the Fortune Global 500.

Lindsay Mamuszka
Revolution Digital
Email: lmamuszka@rev-d.com

SOURCE Dial® brand