Diamond in the Rough, Launches E-Commerce Bridal Web Site Featuring All Natural Rough Diamond Bridal Collection

NEW YORK, March 16, 2011 /PRNewswire/ -- Diamond in the Rough, the precious jewelry collection known for their one-of-a-kind, unique, natural rough diamond designs often seen on the red carpet, is launching it's first e-commerce bridal boutique on their web site www.diamondintherough.com. The bridal boutique will be featured on the web site's home page as an exclusive section with a selection of solitaire natural rough diamond ring designs.  Each ring will be one-of-a-kind and feature a natural rough diamond center stone with micro pave diamond accents. Micro pave diamond bands in 18k yellow and pink gold and platinum, as well as natural rough diamond bands will be available to complement engagement rings or celebrate anniversaries. On average, the collection ranges from $3,500-$10,000 retail, with special pieces over $10,000 and bands starting at $2,000 retail.

(Photo:  http://photos.prnewswire.com/prnh/20110316/NY66703 )

Since launching their bridal collection in fall of 2009, Diamond in the Rough has had an overwhelming demand from couples in the U.S. market and around world for rough diamond engagement rings. Additionally, with e-commerce purchasing becoming routine for the American consumer, Diamond in the Rough saw an increased willingness from couples to purchase engagement rings on line.

"We began receiving many calls and e-mails from clients requesting engagement rings, not only from our strong U.S. based clientele, but also from consumers in Australia, Canada, London and Japan that were eager to purchase the product on line," Says Creative Director & President, Anjanette Dienne Clisura.  "It became clear we had to provide an on line environment to service the demand for the bridal collection, not only nationally, but also internationally."

The bridal collection features a beautiful assortment of unique shades such as champagne, rose, cognac, white and even black in shiny to more opaque textures. Each ring is hand-crafted and designed around the one-of-a-kind natural rough diamond that is as unique as the woman that wears it. In natural rough diamonds, inclusions are often alluring and resonate with the individual—they create character, incredible colors and shapes that cannot be replicated or manufactured.  Whether getting engaged or celebrating an anniversary or a milestone, Diamond in the Rough's new collection speaks to the individual wanting something both precious and unique.

"Every couple that selects a Diamond in the Rough engagement ring is unique and in search of a ring that expresses the distinct character of their love. They are looking for a personal statement and we bring something different to the bridal category," Says Clisura.

Diamond in the Rough has graced the red carpet on artists such as Hilary Swank, Kate Hudson, Rihanna, Amy Adams, Julianne Moore, Alicia Keys, Olivia Wilde, Emmy Rossum, Queen Latifah and more.

The e-commerce bridal web site launched March 14th on www.diamondintherough.com.

Please visit www.diamondintherough.com

SOURCE Diamond in the Rough