Diamonds Can Also Be a Man's Best Friend

King of Jewelry offers a wide selection of diamond rings for both men and women

Oct 29, 2012, 15:45 ET from King of Jewelry

LOS ANGELES, Oct. 29, 2012 /PRNewswire/ -- Traditionally, a man has been the one to get down on one knee and propose. However, as Bob Dylan once crooned, "the times they are a-changin'." Cultural norms are shifting, and with them, the expectations that diamond engagement rings are only for women. One reputable vendor, King of Jewelry, is observing a steady increase in the demand for mens diamond wedding rings.

King of Jewelry, located in Los Angeles, is the premier destination for couples searching for the perfect rock to commemorate their lifelong commitment. The seasoned professionals at King of Jewelry are committed to helping future brides and grooms find exactly what they need to mark this watershed moment in their lives. King of Jewelry can craft a custom ring, using the timeless emerald cut loose diamonds for example, or can choose one from its impressive inventory.

Many of the cuts available at King of Jewelry have been made famous by celebrities and royalty over the centuries, including round cut diamond rings which have been trending as of late. Yet, with the competitive prices offered by this reliable dealer, people from all walks of life can enjoy some of the most scintillating jewels found on the market today.

As experts in their field, the men and women who work at King of Jewelry have kept up with the changing cultural attitudes regarding diamond engagement rings. While traditionally men have shopped for a ring and then presented it to the woman on bended knee, there are now many variations on that theme. First of all, lots of couples prefer to shop for a ring together after the proposal. In addition, many men are also getting their own diamond ring to complement the one on their blushing bride-to-be's finger. However, King of Jewelry can accommodate the classic, timeless requests as well with its dazzling selection of loose diamonds in many cuts, carats, and colors.

Perhaps in the past, men were reticent to wear a diamond ring because of outdated notions about machismo, but those kinds of hang-ups are quickly being set aside. Many men are comfortable enough in their masculinity to wear fashionable clothing and even adorn themselves with the occasional piece of jewelry. At King of Jewelry, many men come in with questions about what kinds of stones and styles are a good choice for them, and the diamond experts at this popular establishment are more than happy to serve as experienced guides. Indeed, the diverse array of choices at King of Jewelry includes a number of impressive but subtle designs for men.

If you are interested in learning more about the selection of diamond rings available at King of Jewelry, and which ones may be the best choice for a future groom, visit online at

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SOURCE King of Jewelry