SAN FRANCISCO, March 12, 2019 /PRNewswire/ -- Diana Bailey, former Group Strategy Director at Hall & Partners, has joined Greenberg Strategy as Vice President of Strategic Planning.
Diana has worked in the industry for more than 15 years and has built and led high-performing research teams in North and South America. She brings a wealth of experience across the technology, hospitality and fashion sectors, along with a passion for elevating the strategic impact of insights within organizations.
Diana began her career in South America and has conducted on-the-ground research in over 25 countries. This cross-cultural perspective will contribute to Greenberg's growing global presence.
"Brands across the globe are facing similar challenges: Consumers value experiences over products, and increasingly care about both diversity and social responsibility. I'm excited to help companies navigate this changing mindset and to bring the cultural context to the insights."
Iwan Thomis, Chief Strategy Officer at Greenberg added, "We're delighted to welcome Diana to the Greenberg team. She has a strong strategic mind and we're excited about the energy and intelligence she will bring to the business."
Diana has a BS in Business and an MBA with a focus on Strategic Marketing from the University of Salvador in Argentina and the State University of New York.
Greenberg Strategy is a strategy and research consultancy focused on helping organizations identify the human patterns that impact their businesses. Our WholeHuman™ approach blends the art and science of tapping emotional, rational and instinctual responses to reveal the deeper truths that drive customer strategy and measurable, actionable business success. We specialize in both qualitative and quantitative research around customers, brand, communications, products and organization.
SOURCE Greenberg Inc