Dianping Report Examines Changes in China's Urban Lifestyles and Consumer Trends Over the Last Decade

SHANGHAI, May 28, 2013 /PRNewswire/ -- Dianping, a leading local life and business platform in China, recently published a report titled Ten-Year Changes in China's City Life Consumption (2003-2013). The report analyzed consumption data concerning, among other things, dining, entertainment, cosmetics, weddings, and parenting in 23 major cities across China and revealed the changes in consumer and lifestyle trends in China's major cities between 2003 and 2013.

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According to the report, China's urban lifestyle has experienced tremendous changes driven by economic and technological developments. From 2003 to 2013, consumers have increasingly relied on local life platforms such as Dianping to access daily life information, offers and services, and the needs of China's urban consumers are becoming more diversified.

The report indicated that China's average cost per person, per meal grew on an annual basis from 2005 to 2012. In 2005, average cost per person, per meal in China's 23 cities was 30 yuan to 70 yuan (excluding snacks), and the figure increased to 50 yuan to 90 yuan in 2012.

The report also showed that China's urban consumers have gradually developed new lifestyles over the past two years: they are able to enjoy discounts through electronic couponing and group buying while mobile apps have allowed them to quickly make decisions and gain access to offers anywhere, anytime.

Since Dianping launched its group buying service in 2010, the group buying market has been heating up. As of the first quarter of 2013, Dianping has sold more than 110 million group buying coupons throughout China. Since 2010, Dianping has helped consumers save approximately 11 billion yuan by offering an average 60-70 percent discount to a wide variety of products and services.

In addition, more and more consumers are gaining access to offers by downloading electronic coupons through mobile apps. As of March 2013, Dianping mobile apps accounted for 84 percent of the total electronic coupon downloads.

As the world's first independent third-party consumer review website, Dianping has undergone a decade of development. Based on the extensive business information contributed by consumers and combined with consumer reviews, Dianping prepared the Ten-Year Changes in China's City Life Consumption (2003-2013) report.

As of the first quarter of 2013, Dianping (including Dianping.com and mobile apps) has more than 1.7 billion monthly page views, 60 million monthly active users, 25 million reviews, and a directory of 2.6 million local businesses in more than 2,300 cities across China. In addition, Dianping mobile apps have become an indispensable local life tool. As of the first quarter of 2013, Dianping mobile apps has more than 64 million unique users, with views via mobile apps accounting for more than 70 percent of the total.

About Dianping

Dianping is the leading local platform in China by offering local business search, user generated reviews, detailed business information, featured discounts, group buying, and other merchant services through Dianping.com and mobile apps. Founded in April 2003, Dianping.com was one of the first websites to provide business reviews written by independent consumers in China. Powered by a large and growing user community, Dianping.com covers a full spectrum of local business content and reviews from restaurants, boutiques, to entertainment, leisure, and lifestyle services. In addition, Dianping.com provides a one-stop targeted marketing solution for small and medium-sized businesses using electronic coupons, online advertising, and group buying. To meet the growing demands of mobile users, Dianping has also expanded into the mobile app space and seen exponential growth in adoption and usage.

Dianping.com was founded by Tao Zhang in 2003 and its founding team included Jason Li, Bo Zhang, Shuhong Ye and Edward Long.

Key Statistics

As of Q1 of 2013, Dianping has more than 60 million monthly active users, over 25 million reviews, and more than 2.6 million local businesses covering approximately 2,300 cities across China.

As of Q1 of 2013, Dianping (including Dianping.com and Dianping mobile apps) has more than 1.7 billion page views monthly, out of which, over 70 percent came from mobile users. The mobile apps has more than 64 million accumulated unique users.

Dianping is headquartered in Shanghai, China, with established branch operations in 30 cities including Beijing, Guangzhou, Tianjin, Hangzhou, Nanjing, Shenzhen, Suzhou, Wuxi, Ningbo, Chengdu, Chongqing, Wuhan, Xi'an, Zhengzhou, Jinan, Qingdao, Shenyang, Dalian, Changsha, Harbin, Xiamen, Fuzhou, Hefei, Changzhou, Foshan, and Taiyuan.

For more information, please contact:

Chunmei Liao
[email protected]

SOURCE Dianping.com