Diapers.com Named Exclusive Third Party Retailer of Serena & Lily Baby Products

Partnership offers range of products on the largest baby care specialty site

Mar 25, 2014, 09:00 ET from Quidsi, Inc.

JERSEY CITY, N.J., March 25, 2014 /PRNewswire/ -- Diapers.com today announced an exclusive retail collaboration with the California-based lifestyle and home decor brand Serena & Lily. The specialty baby care site is now the exclusive third party retailer of the bedding, bath, decor, and apparel assortment from Serena & Lily Baby.

From crib sheets for newborns to quilts for snuggly toddlers, Diapers.com now offers a wide variety of the brand's most popular products for babies. Items include newborn necessities like sleep sacks and hooded towels, plus stylish gear accessories, nursery storage, and decor.

"We are excited to welcome Serena & Lily into our Diapers.com family," said Maria Renz, CEO, Quidsi. "We are dedicated to continually expanding our premium nursery assortment with brands like Serena & Lily that resonate so deeply with our core Diapers.com customers."

Serena & Lily customers can now take advantage of Diapers.com's legendary fast and free shipping on orders of $49 or more. Additionally, for a limited time all customers will receive $50 off a $250 Serena & Lily purchase from Diapers.com.

"We are thrilled to be working with Diapers.com as our exclusive third party retailer," said Lily Kanter, CEO, Serena & Lily. "Their excellent customer service and extensive reach make them a perfect complement to our marketing efforts to engage new moms." 

Customers can access the exclusive lineup of Serena & Lily baby products through a digital catalog on Diapers.com or by going to http://www.diapers.com/shop-serena-and-lily.

About Quidsi, Inc.
Quidsi owns and operates Diapers.com (baby care), Soap.com (everyday essentials), BeautyBar.com (luxury beauty), Wag.com (pet supplies), YoYo.com (toys), Casa.com (home & houseware essentials), VineMarket.com (natural and organic grocery), AfterSchool.com (kids' sports & activities) and Bookworm.com (children's books). The company's mission is to make life easier for consumers by creating a new type of e-commerce experience, delivering products in 1 to 2 days and providing incredible customer service. Quidsi is redefining e-commerce by combining the focus and one-on-one connection of a specialty store with the scale, efficiency, choice, value and reliability of a national retailer.

About Serena & Lily
Known for its fresh West Coast style, Serena & Lily brings a sophisticated mix of pattern and color to every room in the house. Based in Sausalito, CA, the company originated in October 2003 when Serena Dugan and Lily Kanter met and shared a desire for distinctive options in nursery design. Eight months later, the company released its first collection of nursery bedding. Serena's original textile designs offered parents unexpected looks for the nursery. The company has since evolved into a leading lifestyle brand, expanding its reach into many different categories, including bedding, furniture, rugs, windows, lighting, décor, gifts, bath, outdoor, paint, wallpaper, and fabric by the yard. In 2012, the company introduced its online Art Collection with original artwork and limited edition prints. In May 2013, the company opened its first-ever retail location, Serena & Lily Beach Market, in Wainscott, New York. In May of 2014, the brand will open its first Design Shop in San Francisco, California.

Weber Shandwick for Quidsi
Name: Mary Kate Joyce
Email: MJoyce@webershandwick.com
Phone Number: 212-546-7820

SOURCE Quidsi, Inc.