Dickies Marks 90 Years of Serving Workers

Campaign Hits the Road with Good Food and Gratitude

Jul 10, 2012, 09:00 ET from Williamson-Dickie Mfg. Co.

FORT WORTH, Texas, July 10, 2012 /PRNewswire/ -- While work wear and food trucks are trending nationwide, they've long been staples for America's hardest workers. That shared heritage is why Dickies is partnering with food trucks coast-to-coast for the 90 Years Strong Tour. Dickies has served consumers from all walks of life since 1922, and now the brand is hitting the road to thank them for their support. The tour will cross the country with stops in six markets from July 11 through September 9; handing out lunches, discounts and a chance at free Dickies gear.

(Logo: http://photos.prnewswire.com/prnh/20120710/CG37209LOGO)

"Hardworking Americans are responsible for what Dickies is today," said Matthew McCartin, vice president of marketing for Williamson-Dickie Mfg. Co. "It's only fitting that we celebrate our 90-year milestone by acknowledging both their support of our brand and their overall contributions to society."

Over the past nine decades, Dickies has outfitted generations of workers – from military to construction workers and everyone in between – both on and off the job. Steeped in authenticity, Dickies is committed to providing innovative, durable and comfortable apparel at an incomparable value.

The Dickies 90 Years Strong Tour will connect with consumers at a variety of locations, from the Brooklyn Bridge to hospitals, fishing docks, Hollywood productions and urban office buildings. The six markets and food truck partners comprising the tour include:

  • New York City:  Wafels & Dinges
  • Miami: Ms. Cheezious
  • Chicago: Haute Sausage
  • Dallas-Fort Worth: So-Cal Tacos
  • Seattle: Maximus/Minimus
  • Los Angeles: The Grilled Cheese Truck

To locate tour stops, follow @Dickies on Twitter or check out the schedule on Facebook. Workers who show up at tour stops donning Dickies or re-tweet about the 90 Years Strong Tour will have the chance to earn new Dickies gear.

About Williamson-Dickie Mfg. Co.
Williamson-Dickie Mfg. Co. is the world's leading provider of authentic work apparel, specializing in innovative performance work wear since 1922. The company offers premium quality products at an unmatched value across a vast assortment of apparel, footwear, and licensed goods in more than 100 countries. Williamson-Dickie operates through wholly-owned affiliates in the United States, Canada, Mexico, Europe, China, Japan and the Middle East; exclusive licensees and distributors in Africa and the Asia Pacific region; and under the Dickies®, Workrite®, Kodiak® and Terra® brands.  For more information, visit www.williamsondickie.com

Misty Otto

Jamie Dammrich


Zeno Group





SOURCE Williamson-Dickie Mfg. Co.