Dickies Occupational Wear Unveils WorkTech Collection With Body Heat Mapping Technology
New Workwear Collection offers Athletic Performance Features and are Industrial Wash-Friendly
FORT WORTH, Texas, April 16, 2015 /PRNewswire/ -- Dickies, the global leader in workwear, announced at the Clean Show 2015 its all new WorkTech collection. For more than 90 years, Dickies has built a reputation in the marketplace for providing durable, comfortable and functional workwear at an unmatched value. The brand is continuing this legacy with its WorkTech collection — a fusion of traditional workwear and performance capability of athletic apparel.
"We're introducing an industry-first with the moisture-wicking performance technology found in athletic wear combined with Dickies legendary durability in an industrial wash-friendly garment." said Alex Smith, senior vice president of occupational wear at Dickies. "A day's work for our customers means a lot of physical exertion — everything from bending and twisting, to lifting and climbing. Our goal with this WorkTech collection is to provide workwear that keeps you comfortable, enhances work performance and is strong enough to take on whatever the day throws your way."
The new WorkTech collection from Dickies includes:
- Dickies WorkTech Long Sleeve Premium Ventilated Performance Shirt
- Dickies WorkTech Short Sleeve Premium Ventilated Performance Shirt
- Dickies WorkTech Performance Ventilated Polo
The WorkTech collection offers superior comfort and added mobility while simultaneously venting body heat, even on the hottest jobs. The garments were designed using body heat mapping technology to strategically place AeroCoolTM mesh panels in areas where the body loses the most moisture - the center back, under the arms and back of the neck. This allows moisture to be pulled away from the body to keep workers cool and comfortable, resulting in increased ventilation.
In addition, moisture wicking, stain release and color retention technology are also included in every WorkTech garment. The collection features ringspun fabric and is industrial wash-friendly, keeping clothes looking new – even after 50 industrial washes.
For more information on Dickies WorkTech collection, visit www.dickiesdelivered.com. To place an order, call 800.336.7202 or contact your local Dickies representative.
About Williamson-Dickie Mfg. Co.
Williamson-Dickie Mfg. Co. is the world's leading provider of authentic work apparel, specializing in innovative performance work wear since 1922. The company offers premium quality products at an unmatched value across a vast assortment of apparel, footwear, and licensed goods in more than 100 countries. Williamson-Dickie operates through wholly-owned affiliates in the United States, Canada, Mexico, Europe, China, Japan and the Middle East; exclusive licensees and distributors in Africa and the Asia Pacific region; and under the Dickies®, Workrite®, Kodiak®, Terra®, Walls®, Big Smith®, 10X®, Liberty® and Duxbak® brands. For more information, visit www.williamsondickie.com.
About Dickies Occupational
A division of Williamson-Dickie Mfg. Co., Dickies Occupational Wear provides authentic workwear to the industrial laundry, uniform dealer and ASI distributor industries. Servicing North America, Dickies Occupational Wear specializes in head-to-toe uniform solutions for five key segments: Hospitality, Food Service, Manufacturing and Law Enforcement/Government.
Andrea Abate
Zeno Group
312.396.9713
[email protected]
SOURCE Williamson-Dickie Mfg. Co.
Share this article