Dickies Partners With AAFES to Launch Annual American Hero of the Year Contest
Consumers Invited to Nominate the Country's Finest for the Chance to Win $25,000
FORT WORTH, Texas, June 10, 2015 /PRNewswire/ -- Dickies, the world's leading provider of authentic work apparel, along with the Army & Air Force Exchange Service (AAFES) announce the launch of the fourth annual Dickies American Hero of the Year Contest*. The contest, currently accepting entries through July 18, is a global promotion that seeks to honor one of the nation's many service men and women with a $25,000 cash prize for demonstrating what it means to truly be an American hero.
Whether currently deployed, supporting active duty personnel, retired military, or providing family support back home, nominees are encouraged to tell their story of inspiration and answer the question, "What does it mean to be an American hero?" Similar to the 2014 winner, a 12-year veteran and mother of seven Senior Airman Veronica Lemus, this year's winning nominee will be awarded $25,000. Four finalists will also receive prizes of $1,000 each. Nominations may be submitted for yourself or on behalf of someone you know.
"Working alongside the Exchange to host the annual American Hero contest is our way of showing appreciation year after year for those who have dedicated their lives to serving our country," said Brent Streit, Vice President of Marketing for Dickies. "After listening to the stories of inspiration, we're thrilled to have the opportunity to demonstrate our support."
Submissions can be in the form of a video, photo and essay, or essay submission and will be judged on entry composition, entry sincerity and how well the nominee represents the American Hero. The entry period began on June 1 and runs through July 18, 2015. Fifteen finalist entries will be selected on July 27, 2015, while the Grand Prize Winner and Runners-Up will be selected on August 7, 2015. The winners will be displayed on the American Hero of the Year website on September 1, 2015.
"We couldn't imagine a more natural fit for us than working with Dickies to host the American Heroes contest, as it falls so closely in line with our mission of giving back to the military community," said AAFES COO Mike Howard. "It's the least we can do to provide a bit of relief and support for those service men and women who have dedicated their lives to defending ours."
Nominate your hero now at http://militaryhero.com/home.
* The Dickies American Hero of the Year Contest (the "Contest") is open only to legal residents of the fifty (50) United States (including District of Columbia) who are at least eighteen (18) years old at the time of entry and are either: 1) active in the United States military or retired from the United States military; or 2) are immediate family members (spouse, parents and step-parents, siblings and step-siblings, and children and step-children) or friend (has a close and personal relationship) of someone that is active in the United States military or retired from the United States military. Void where prohibited by law. Employees of Williamson-Dickie Mfg. Co., or any of their respective affiliates, subsidiaries, advertising agencies, or any other company or individual involved with the design, production execution or distribution of the Contest and their immediate family (spouse, parents and step-parents, siblings and step-siblings, and children and step-children) and household members (people who share the same residence at least three (3) months out of the year) of each such employee are not eligible. The Contest is subject to all applicable federal, state and local laws and regulations. Participation constitutes entrant's full and unconditional agreement to these Official Rules and Sponsor's decisions, which are final and binding in all matters related to the Contest. Winning a prize is contingent upon fulfilling all requirements set forth herein.
About Williamson-Dickie Mfg. Co.
Williamson-Dickie Mfg. Co. is the world's leading provider of authentic work apparel, specializing in innovative performance work wear since 1922. The company offers premium quality products at an unmatched value across a vast assortment of apparel, footwear, and licensed goods in more than 100 countries. Williamson-Dickie operates through wholly-owned affiliates in the United States, Canada, Mexico, Europe, China, Japan and the Middle East; exclusive licensees and distributors in Brazil, India, Africa and the Asia Pacific region; and under the Dickies®, Workrite®, Kodiak®, Terra®, Walls®, Big Smith®, 10X®, Liberty® and Duxbak® brands. For more information, visit www.williamsondickie.com.
About the Exchange
The Army & Air Force Exchange Service is a joint non-appropriated fund instrumentality of the Department of Defense and is directed by a Board of Directors which is responsible to the Secretaries of the Army and the Air Force through the Service Chiefs of Staff. The Exchange has the dual mission of providing authorized patrons with quality merchandise and services at competitively low prices and generating non-appropriated fund earnings as a supplemental source of funding for military morale, welfare and recreation programs. To find out more about the Exchange history and mission or to view recent press releases please visit our Web site at http://www.shopmyexchange.com.
Dana Fennewald
Zeno Group
214.865.7241
[email protected]
SOURCE Williamson-Dickie Mfg. Co.
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