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Dick's Sporting shoppers to get hot this winter with arrival of Zaggora!

Revolutionary activewear brand to launch on dickssportinggoods.com


News provided by

Zaggora

Dec 17, 2013, 05:00 ET

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NEW YORK, Dec. 17, 2013 /PRNewswire/ -- UK activewear brand Zaggora continues its US expansion this winter as it announces a major e-commerce partnership with Dick's Sporting Goods.

Zaggora, which launched in 2011 with its technology motivated fitness clothing has seen rapid growth over the past two years, and is proud to cite the US market as the biggest among the 133 countries it now sells to.

Zaggora's Hotwear clothing line will launch on Dick's website in December 2013 and will include some of the brand's most popular items including HotPants Foldover Hotpants (Black and Atomica), Flares 2.0, a selection of HotTops, Body Blazers and the latest, vibrantly colored Viva Capri HotPants™.

The Foldover Hotpants and Viva Capris feature a new flattering design, including a stylish LYCRA® foldover waistband that compliments any body shape, and are available in classic black, logo inspired Atomica print and four rich, berry inspired colors (Blue, Purple, Light Purple and Pink), chosen by Zaggora's 500,000 Facebook fans.

Founder of Zaggora, Dessi Bell, says, "Zaggora is all about helping women look and feel fabulous during their workout and maximising the results of their efforts."

"Dick's Sporting Goods is the number one sports retailer in the USA offering authentic, premium product and is the go to place for sporting goods for millions of Americans. Majority of our current sales are to US customers so we are very proud to be launching with Dicks Sporting Goods. We look forward to expanding this partnership and bringing the Zaggora experience to Dicks stores in the future."

Since launching two years ago, Zaggora has revolutionized activewear with its range of HotPants™, HotTops and Body Blazers featuring patent pending ThermoFit Technology which raises calorie burn through increased safe heat generation by the human body, maximising your workout results.

The selection of Zaggora activewear will be priced from MSRP $59 and is available for purchase from December 2013 at http://www.dickssportinggoods.com/family/index.jsp?categoryId=28932386

The full range of Zaggora products are also available for purchase online at http://zaggora.com/us_en/                                                           

Contact: Lindsey Schwartz, 1-212-377-7189

SOURCE Zaggora

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