ATLANTA, Aug. 31, 2015 /PRNewswire/ -- When discriminatory practices are promoted, tolerated and accepted in an organization the problem becomes systemic. It encourages fans, employees and management to exhibit offensive behavior that could ultimately damage the brand. NASCAR is one of the last major sports to be inclusive to minorities and continues to demonstrate archaic attitudes.
Sponsors continue to support NASCAR, lured by the promise of high visibility which will in turn provide greater profits. There are exceptions and exceptional companies who are willing to become examples to others and stand on principle.
Did Kevin Harvick lose Budweiser brand over Minority Youth Matters Movement comment?
It has come to the attention of the MYMM that derogatory comments may have been made to Anheuser-Busch executives by Kevin Harvick (#4 Chevrolet of Stewart – Haas Racing whose race relationship extends to Home Depot, Go Daddy & Bass Pro) is the reason that Lucas Herscovici, VP of consumer connection at Anheuser-Busch decided to pull the Budweiser brand.
This corrective action serves as a notice to NASCAR that discrimination will not be tolerated as well as an example to other sponsors. We of the minority community understand that it took great courage to stand up for what is right and to address a mindset that can lead to derogatory comments, discrimination and racism.
We at MYMM what like to applaud Anheuser-Busch for taking the action of moving the Budweiser brand to the Busch beer portfolio. Budweiser has shown the minority communities that some sponsors do clearly understand that minority youth mater and that all sponsors, teams and fans will not support that blatant ignorance. With support of companies like Anheuser-Busch, we can help NASCAR to evolve as other major sports brands have done in the past to be inclusive of all Americans.
SOURCE Minority Youth Matters Movement