LONDON, April 19, 2011 /PRNewswire/ -- A new blog providing information for US firms looking to expand into the UK has been launched today. The UK Business Blog, produced by London B2B PR and social media consultancy, TopLine Communications, is a comprehensive resource on everything from funny facts (such as the one listed above, or that a pregnant woman can urinate anywhere she likes, including a policeman's hat!) to the political context, sales advice and tips on business etiquette. The blog is being launched around InfoSecurity Europe, the leading trade show for the IT security sector, which is taking a US Focus for 2011.
Heather Baker, TopLine's founder and MD, and editor of the UK Business Blog, comments: "To successfully expand into the UK market requires an understanding of the local business environment and how that differs from the US. The British media, for example, insist on meeting UK-based customers and want full editorial control over any story they write. They are more interested in issues than promotions, and want facts, statistics and case studies that local businesses can relate to.
"Firms need to consider their UK market entry strategies carefully to ensure they don't miss the valuable opportunity to make a first impression that lasts – in a good way! Over the past few years we have helped a number of US firms to raise their profiles in the UK and European marketplace via targeted communications programmes. We have therefore developed a clear understanding of what it takes to export successfully to the UK. The UK Business Blog will act as a hub of valuable information on doing business this side of the Atlantic."
TopLine Communications is a London-based b2b PR and social media consultancy that introduces international films to the UK media and supports their local launch plans. TopLine works with technology, finance and education companies looking to build their reputations and support their sales strategies through powerful, results-driven communications programmes. In addition to the UK Business Blog, the company also runs the B2B Guide to Social Media, a blog set up to help B2B organisations to harness the power of social media to build thought leadership, create online communities, and grow their businesses.
SOURCE TopLine Communications