DiGennaro Communications Launches Content Division, Builds Management Team

Names Forbes' Melanie Wells Managing Director, Chief Content Officer

Dec 08, 2010, 16:22 ET from DiGennaro Communications

NEW YORK, Dec. 8, 2010 /PRNewswire/ -- Samantha DiGennaro, CEO and founder of DiGennaro Communications (DGC) (www.digennarony.com), the independent New York City-based public relations firm, today announced a major expansion of the agency with the launch of a strategic thought leadership division to be developed by Melanie Wells, newly named Managing Director, Chief Content Officer of DGC.

Well-known as a business marketing journalist and Forbes Media executive editor, Ms. Wells will be joining DGC in January, concurrent with the firm's move to new and larger office space in Manhattan's Flatiron District. Plans for the new division of DGC will be announced later.

"We are thrilled to bring Melanie to our team, as it marks a significant milestone for DGC," said Ms. DiGennaro. "We continue to elevate the level of strategic thinking we offer to each of our client partners and Melanie has a reputation that's well proven over many years of highest level business writing, strategizing, and content development."

"With so many changes in media, it is important for companies to share stories in engaging ways across multiple platforms," said Ms. Wells. "I look forward to putting my experience in journalism and marketing to work in new ways at a time when, truly, content is king."

Yesterday, Ms. DiGennaro announced the appointment of Howard Schacter as DGC's first president. "Melanie and Howard each bring depth of insight, strategic know-how and hands-on experience that position our company for growth in the coming years," she said. "I've worked closely with each of them in the past and am thrilled to add such well-respected, entrepreneurial, and accomplished leaders to our team." Ms. Wells and Mr. Schacter round out DGC's executive management team.

The leading full-service strategic communications agency for the advertising, media, marketing and business communities, DGC has seen consistent year-over-year growth since opening its doors in January 2006. Poised to celebrate its fifth anniversary in 2011, DGC was founded by Ms. DiGennaro, a sought-after counselor to CEOs and c-level executives for more than fifteen years.  

About Melanie Wells

Ms. Wells comes to DGC from Forbes Media, parent company of Forbes.com and Forbes magazine, where she is an Executive Editor. Well-known to the marketing and advertising community as the creator of the popular CMO Network, a Forbes.com channel populated with insightful content and video, Ms. Wells has interviewed many top U.S. and international business executives. Among them: Zappos' Tony Hsieh, Virgin's Richard Branson and Visa's Antonio Lucio.

She joined Forbes as a senior editor in 1999. Prior to that, she covered business and marketing at USA Today and at Advertising Age. She has also written for The Wall Street Journal and Psychology Today, and is a frequent commentator on CNN, CNBC, Fox News and ABC's "Good Morning, America."

About DGC

DiGennaro Communications is the leading full-service strategic communications company specializing in the marketing, media, entertainment and business sectors. Its clients include well-known leading global and boutique companies such as Digitas, Y&R, David & Goliath, Mr. Youth and Creature.

SOURCE DiGennaro Communications