Digital & Social Media Marketing Strategies for Alcoholic Beverages

Jul 07, 2015, 14:35 ET from Reportlinker

NEW YORK, July 7, 2015 /PRNewswire/ -- With changing demographics, tastes, preferences and consumer behavior of alcohol consumers, brands engaged in the alcoholic beverages industry are looking at new and innovative ways to reach out to consumers. Digital and social media tactics are fundamentally reshaping the way brands interact with its customer base. These campaigns often rely on the highly innovative and engaging implementation of the latest trends and technologies digital and social media have to offer.

This report answers the following key questions:

- Why Social Media Marketing is critical for brands marketing alcoholic beverages?

- What Social Media Marketing strategies work best to create brand awareness for alcoholic beverages, drive sales and launch new products?

- How is the overall proposition of Social Media Marketing platforms shaping up and what it means for marketers?

Report Synopsis
This report provides detailed analysis of social media marketing opportunities, trends and innovation. Innovator360 capitalizes on its robust methodology, local market expertise, and proprietary frameworks to derive unique insights into marketing dynamics.

- Augmented & Virtual Reality: This report covers the increasing use of disruptive technology such as augmented reality to deliver engaging experiences.

- Location Based Marketing: This report covers location based mobile strategies adopted by leading players to gain market share in detail, explaining its value proposition, , LBM innovation, and key players and their strategies.

- Content Marketing: This report details social media strategies to reach out to the rapidly growing audience on visually engaging social networks through the use of video, competitions and contests, and multiplatform social media tools.

- Experiential Marketing: This report elaborates on the use of unique, highly personalized, and technology driven experiences that increase brand recall among consumers.

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