Digital Advertising Market Opportunities and Forecast 2013-2018: Size, Market Share, Trends, Analysis and Forecasts New Research Report Available at MarketResearchReports.Biz
ALBANY, New York, January 9, 2014 /PRNewswire/ --
New Report Added in MarketResearchReports.Biz Database: Digital Advertising: Market Opportunities and Forecast 2013-2018
Digital advertising methods have made a substantial impact on traditional media and advertising in recent years. Advancement of technologies and consumer preferences, such as handheld device usage, social media, and online news, is driving marketers to choose digital media platforms. This is causing a huge dislocation for traditional media, which is particularly hard hitting to print and TV based advertising.
Digital is cost effective and facilitates quick responsive, a combination that equates to diminishing market share for traditional advertising. Emerging methods such as wearable technologies (augmented reality in particular) represent a completely new channel that will supplement existing wireless modalities such as smartphones and tablets.
Target Audience:
- Web portal companies
- Advertisement agencies
- Digital content providers
- Internet media companies
- Mobile network operators
- Digital advertising companies
- Mobile commerce companies
- Mobile advertising companies
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Report Benefits:
- Digital advertising forecasts
- Understand digital advertising strategies
- Learn about the impact of Real-time Bidding (RTB)
- Learn about direct response and commerce decision cycle
- Identify trends and opportunities in various digital ad methods
- Understand emerging digital advertising methods such as direct response
Table of Contents:
1.0 EXECUTIVE SUMMARY
2.0 INTRODUCTION
2.1 OVERVIEW OF DIGITAL MEDIA VS. TRADITIONAL MEDIA
2.2 CURRENT STATUS OF DIGITAL MEDIA OVER TRADITIONAL MEDIA
2.2.1 TRANSFORMATION OF ONLINE ADVERTISING
2.2.2 DECLINING TREND OF TRADITIONAL ADVERTISING
2.2.3 DIGITAL MARKET SHARE OVER TRADITIONAL ADVERTISING
2.3 MAJOR ADVERTISEMENT RELOCATION TRENDS
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3.0 DIGITAL ADVERTISING METHODS
3.1 ONLINE ADVERTISING
3.2 MOBILE DISPLAY METHODS
3.3 MOBILE SEARCH METHOD
4.0 DIGITAL ADVERTISING MARKET 2013-2018
4.1 GLOBAL DIGITAL ADVERTISEMENT MARKET VALUE
4.1.1 GLOBAL TRENDS IN DIGITAL ADVERTISING 2013-2018
4.1.2 DIGITAL ADVERTISEMENT GROWTH GLOBALLY 2013-2018
4.1.3 DIGITAL ADVERTISEMENT REVENUE BY REGION 2013-2018
5.0 FUTURE OF DIGITAL ADVERTISING
5.1 WIRELESS DEVICES
5.2 DIGITAL BIDDING
5.3 DIGITAL WILL DOMINATION
5.4 DIVERSIFIED AD FORMATS
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