KALAMAZOO, Mich., March 27, 2012 /PRNewswire-USNewswire/ -- Interactive agency Biggs|Gilmore took home 14 awards in the 2012 Internet Advertising Competition, including eight Best of Industry awards and six Outstanding awards, making it the third-most awarded agency in the competition.
The Internet Advertising Competition, sponsored by the Web Marketing Association, is the first and only competition dedicated exclusively to online advertising.
"Digital marketing today is about a lot more than just websites," said Marino Puhalj, senior vice president, executive creative director. "From mobile applications to social media, it's great to see our work recognized among the best in the business."
Entries were judged on creativity, innovation, impact, design, copywriting, use of the medium and memorability.
The agency's Best of Industry awards included Best Food Industry Online Ad (Crunchy Nut); Best Food Industry Online Campaign (Pop-Tarts); Best Food Industry Rich Media Online Ad (Rice Krispies); Best Consumer Goods Rich Media Online Ad (Cottonelle); Best Food Industry Online Newsletter Campaign (Morningstar Farms); Best Food Industry Mobile Application (Crunchy Nut); Best Food Industry Social Media Campaign (Crunchy Nut); and Best Advocacy Social Media Campaign (Kellogg Company: Share Your Breakfast).
Biggs|Gilmore's Outstanding awards included Outstanding Rich Media Online Ad (Morningstar Farms, Pop-Tarts Mini Crisps); Outstanding Mobile Application (Pop-Tarts); Outstanding Integrated Ad Campaign (two awards for Pop-Tarts); and Outstanding Online Video (Pop-Tarts).
About the Web Marketing Association
The Web Marketing Association works to create a high standard of excellence for website development and marketing on the Internet. Staffed by volunteers, it is made up of Internet marketing, advertising, PR and design professionals who share an interest in improving the quality of advertising, marketing and promotion used to attract visitors to websites.
Founded in 1973, Biggs|Gilmore (www.biggs-gilmore.com) is a digital agency with a core expertise in integration of offline and online marketing strategies. Named Top Agency in the 2011 WebAwards; Top Agency in the 2009, 2010 and 2011 Internet Advertising Competition; and an AdAge Agency of the Year in 2010, Biggs|Gilmore delivers measurable and award-winning results for Fortune 500 clients via integrated branding, advertising and e-business solutions. The agency has offices in Kalamazoo, Mich., and Chicago. Key clients include Heinz, Kellogg Company and Kimberly-Clark.
SOURCE Biggs|Gilmore Communications