Digital Analytics Association Co-founder Andrew Edwards Joins Society Consulting As Managing Director Of New York Office

BELLEVUE, Wash., Sept. 25, 2014 /PRNewswire/ -- Society Consulting, a leading data and technology consultancy, has hired DAA co-founder and Technology Leaders Managing Partner Andrew Edwards to lead its New York City office as Managing Director. Edwards has been a pioneer in digital marketing since the 1980s. Both Society and Edwards have a long history of working with blue chip customers in digital analytics.

"Andrew brings a wealth of experience, thought leadership and management expertise to an already outstanding team," said Society CEO Chad Richeson. "With Andrew anchoring our New York office, we look forward to not only providing even better service to our existing customers in the East, but also making our offerings available to a wider footprint of customers in the New York area and beyond."

"I've been a digital marketer for over twenty years and a proponent of digital analytics since 2002," said Edwards, "and in Society Consulting I find an unmatched combination of dedication to customer satisfaction, technical expertise, scale, enthusiasm and perhaps most importantly, organizational excellence. Society thinks big and delivers world-class results in a field where few can make similar claims. Their roster of leading customers in the media and financial services verticals goes a long way to demonstrate their effectiveness in delivering business intelligence solutions to the most challenging customers in the market."

Society Managing Director Charley Shoemaker said, "Andrew is a thought leader and a recognized expert in digital analytics. Digital analytics is our fastest-growing practice and we are thrilled to have his domain expertise and management experience as part of our company. Existing and potential customers all stand to benefit from his involvement in developing strategy and execution models for even the biggest digital analytics engagements."

Andrew founded digital analytics consulting company Technology Leaders in 2002 and co-founded the Digital Analytics Association in 2004 (http://www.digitalanalyticsassociation.org/about). He writes a regular column about analytics for ClickZ, the world's largest resource of digital marketing news and information. In 2013 he wrote the first Convergence Analytics report in association with ClickZ, and in 2015 his book "Digital is Destroying Everything" will be published by Rowman & Littlefield. He is also a member of the thought-leadership team at GigaOm.

About Society Consulting

Society Consulting is a minority-owned data and technology consulting company that delivers results to Fortune 500 clients in the areas of Digital Analytics, Big Data, Mobile, and Product Engineering. Founded in 2008, and headquartered in Bellevue, WA, the company has been recognized as one of the fastest growing companies by Inc. Magazine in 2013 and 2014. For four straight years, Society Consulting has also been revered as one of the best, large companies to work for by Seattle Business Magazine.

For additional information about Society Consulting, please visit http://www.societyconsulting.com.

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SOURCE Society Consulting