Digital Camera Market in the US 2014-2018

DUBLIN, Apr. 22, 2014 /PRNewswire/ -- Research and Markets
(http://www.researchandmarkets.com/research/pcl7pr/digital_camera) has announced the addition of the "Digital Camera Market in the US 2014-2018" report to their offering. 

(Logo: http://photos.prnewswire.com/prnh/20130307/600769)

The analysts forecast the Digital Camera market in the US to grow at a CAGR of 8.3 percent over the period 2013-2018. One of the key factors contributing to this market growth is the increasing demand for MILC. The Digital Camera market in the US has also been witnessing the increase in demand for personalized digital cameras. However, the increasing threat from smartphones could pose a challenge to the growth of this market.

The report, the Digital Camera Market in the US 2014-2018, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the US; it also covers the Digital Camera market in the US market landscape and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.

The Digital Camera market in the US is witnessing an increase in the demand for personalized digital cameras among end-users. Vendors are increasingly introducing personalized digital cameras in the market to meet the requirements of end-users. For instance, advanced waterproof and rugged digital cameras are being introduced in the market in different colors. Moreover, vendors are targeting female customers with their mirrorless cameras. This trend of targeting consumers with personalized products is also helping the vendors to better understand customer needs and design and introduce products accordingly in the market.

According to the report, the Digital Camera market in the US is driven by many growth factors, one of which is the increasing demand for MILCs. The increase in the demand for MILCs is mainly attributed to their improved features and light weight. Moreover, these cameras are gaining popularity among female end-users because of their availability in different colors. Vendors are also promoting their products through women-centric advertisements that encourage women to purchase these digital cameras.

Further, the report states that the increasing penetration of smartphones is a major challenge faced by the market vendors as it has negatively affected the sales of digital cameras in the US market. Moreover, the development of smartphones equipped with high-quality cameras is posing a threat to the sales of DSLR cameras.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.

Key Topics Covered:

01. Executive Summary

02. List of Abbreviations

03. Scope of the Report

04. Market Research Methodology

05. Introduction

06. Market Landscape

07. Market Segmentation by Product

08. Buying Criteria

09. Market Growth Drivers

10. Drivers and their Impact

11. Market Challenges

12. Impact of Drivers and Challenges

13. Market Trends

14. Trends and their Impact

15. Vendor Landscape

16. Key Vendor Analysis

17. Other Prominent Vendors

18. Other Reports in this Series

Companies Mentioned:

• Canon Inc.
• Casio Computer Co.
• Fujifilm Corp.
• Hewlett-Packard Co.
• Leica Camera AG
• Nikon Corp.
• Olympus Corp.
• Panasonic Corp.
• Ricoh Co. Ltd.
• Sakar International Inc.
• Samsung Electronics Co. Ltd.
• Sigma Corp.
• Sony Corp.
• Toshiba Corp.

For more information visit http://www.researchandmarkets.com/research/pcl7pr/digital_camera

Media Contact: Laura Wood, +353-1-481-1716, [email protected]

SOURCE Research and Markets