Digital Industry Veteran Ratha Grimes Joins TRAFFIQ as Technical Lead on Product Development

NEW YORK, July 25, 2011 /PRNewswire/ -- TRAFFIQ®, the digital media workflow platform, today announced that experienced digital product and program manager Ratha Grimes has joined the TRAFFIQ Product Development team as Director of Product Management.

Based out of Seattle, Wash., Grimes will lead the ongoing technical development of TRAFFIQ's digital media buying solution and steer the platform's technical direction with leading-edge technology development that anticipates market needs and delivers next-generation solutions for agencies and publishers.

Grimes brings more than ten years of online advertising technology experience to TRAFFIQ, having served at Google, Microsoft, Bluestreak and others throughout her career. At Microsoft, Grimes was a key member of an elite team chartered to build a next generation exchange version of AdECN, Microsoft's online advertising exchange.  In her role as program manager, she directed the complete creation of a new ad exchange product, including guiding the vision, designing the interfaces and authoring functional specifications. In conjunction, she also designed and directed the implementation of an innovative simulation of the exchange to predict the revenue generation potential of the platform and demonstrate business value before proceeding with full development.

As a software design engineer on the Microsoft adCenter Display Ads Platform, she invented prototypes to integrate the Display Ad Platform into other products with supporting documentation and patent predisclosures, while aggressively pursuing integration opportunities across the Microsoft product portfolio. She also played an instrumental co-creator role in the initial design and implementation of the offline ad-serving system SDK to enable ad-funded software.

At TRAFFIQ, Grimes will report to Vice President of Product Management Bridget Bidlack, who recognized the important role Grimes' experience and vision will play in the future of the TRAFFIQ platform.

"Ratha understands the business needs, market opportunity and technical complexity of digital advertising," Bidlack said. "She will play a key role in creating breakthrough solutions for some of the industry's toughest problems. Ratha is a great addition to the team and will no doubt have a significant impact on TRAFFIQ's success."

Immediately prior to joining the TRAFFIQ team, Grimes served as a software engineer on Google's billing and payments team and as a senior software developer for All Web Leads, a lead reseller serving the insurance industry.

For more information about TRAFFIQ's easy-to-use, web-based media management workflow platform for digital media planning and buying, visit www.traffiq.com.

About TRAFFIQ

TRAFFIQ (traffiq.com) is an end-to-end digital media management platform. With an active marketplace of 2,500 of the world's premium sites, an RTB platform accessing over 800 exchange-based inventory sources, and bid management tools enabling keyword marketing across the major search engines, TRAFFIQ offers advertisers the most robust media platform in the market today. As an active member of the IAB Advisory Board and a supporter of the Self-Regulatory Program for Online Behavioral Advertising, TRAFFIQ helps educate interactive advertisers and publishers on best practices. Recently, TRAFFIQ was recognized as an Inc. 500 Company for its rapid revenue growth. TRAFFIQ is headquartered in New York City. For more information, contact us at [email protected].

SOURCE TRAFFIQ