Digital Innovation Agency SarkissianMason's Charitable Foundation ONEArmenia Launches Second Campaign

Non-profit digital fundraising platform aims to bring clean water to 500 Armenians for the holidays

Dec 20, 2012, 14:07 ET from SarkissianMason

NEW YORK, Dec. 20, 2012 /PRNewswire/ -- SarkissianMason, a digital innovations agency known for their dedication to social good and charitable causes, has just launched the second fundraising installment of ONEArmenia, a first-of-its-kind initiative for the developing nation that bears its name.

After successfully funding their initial effort –a kindergarten in the Armenian village of Moshatagh, whose construction begins in March– the organization now turns its attention to bringing clean drinking water to the nearly 500 people in and around the village of Karotan. By diverting clean water from a nearby spring into a simple concrete basin, the risk of water-borne illness will be significantly reduced. Additionally, the funded project will provide jobs to local residents during its two-month construction period. Learn more about the Gift of Water campaign here:

ONEArmenia has its aim set on breaking down the growing cynicism around donating to charitable causes in Armenia, a nation where nearly 36% of the population lives under the global poverty line. The non-profit platform takes the many disparate charities looking to empower and aid the people of Armenia, and funnels them through a central repository to more efficiently affect change. ONEArmenia also acts as a voice for a growing population of disaffected youths who've grown frustrated with a corrupt government and socio-economic disparities.

ONEArmenia also aims to create a new standard in transparent giving: a key aspect of the foundation — and a key differentiator from other cause-based startups — is its complete and total transparency, with each project's status updated and posted to the site weekly. Each individual initiative is funded through an Indiegogo campaign.

About SarkissianMason

What differentiates SarkissianMason (SM) is our dedication to digital innovation. In addition to delivering digital campaigns for Makeup Forever, Ferragamo, and Zappos, among others, over the past five years we have dedicated 25% of our profit and time to building digital products that drive consumer and social engagement.

SM has honed a proprietary method of innovation that creates technological products that fill unmet consumer needs. Their innovation process is highly collaborative and has delivered positive market disruption for brands like Ford, Enterprise, Revlon and others.


John DeCicco
M: 917 941 8773

SOURCE SarkissianMason