Feb 27, 2019, 05:00 ET
PATCHOGUE, N.Y., Feb. 27, 2019 /PRNewswire/ -- As part of its ongoing initiative to teach companies how to self-promote across social media platforms, digital marketing agency, fishbat, discusses the importance of social media marketing for your B2B business.
If your B2B Company has yet to execute a social media marketing strategy, you might be missing out on a key avenue for lead generation and overall brand awareness. Social media marketing is not just for B2C's in trendy industries such as fashion and beauty. With social media platforms boasting billions of users each month, your target customers are out there- it's just a matter of finding them. Read on for 5 ways to utilize social media marketing for your B2B business.
Listen and Learn
Before your B2B company deploys its social media resources, take some time to listen to what people are saying about your industry. Find out what your target customers like and dislike about the product or services you provide. This can help you tailor content to what's most relevant and interesting to your specific niche.
While you're listening, take some time to do some competitor research. Keep an eye on your competition's social media feeds to get a feel for what your industry's online conversation sounds like so that you can cultivate a brand voice that is as unique as it is industry specific.
Create Compelling Content
Think your B2B's industry is too dry or boring to create compelling content for social media followers? Think again. When you shift your thinking from your specific industry to your target customer, you open up a world of possibilities for creative content.
If your target customer is a small business, think about the issues that are specific to small business owners. Cultivate and curate content that speaks to their specific concerns such as financing, entrepreneurship, and marketing. Follow small business focused media and industry magazines for content ideas that you can blog about and share with your followers.
When creating content, you should think about your target audience – not just your B2B's products or services. Doing so will not only increase social awareness of your B2B, but also establish your brand as a trusted source of information.
Does your B2B have partners that you work with to deliver your products and services? Highlighting those partnerships on social media is an easy way to grow your audience and increase awareness of your B2B's brand.
Sharing your partners' posts on Facebook and LinkedIn and favoriting or re-tweeting their Twitter posts is an easy way to support your strategic partnerships and showcase your professional association.
Push Your Website
Every B2B company should utilize its social media platforms to actively drive traffic to their website. Be sure to include your company's URL in easy to spot locations like your About Us section.
Social media posts should also be used to drive traffic to your B2B's relevant website content. Technical documents such as case studies and eBooks may not readily lend themselves to splashy headlines, but there might be professionals in your network that are interested in this type of content. Utilize your social media accounts to promote the sections of your website that are have less traffic.
Pay to Promote Your Content
If your B2B is just starting out on its social media journey, consider allocating resources towards paid content promotion. Social media platforms enable you to hyper-target your promoted posts' audience by key demographics – take advantage of it. Even a small investment in sponsored posts on Facebook, LinkedIn and Twitter can result in likes, follows and shares. One major caveat: Promote your B2B's content, not its services. Social media users tend to be adverse of paid ads and more receptive to relevant content.
fishbat is a full-service digital marketing firm that takes a holistic business approach to their clients' digital marketing programs. The fishbat team understands the importance of business principles just as well as the nuances of the latest digital technologies. fishbat offers every digital marketing service available from digital marketing research and planning to brand development to website and asset creation through social media management and search engine optimization programs - all custom calibrated for both B2B and B2C businesses.
Press Contact: Scott Darrohn, fishbat Media, 855-347-4228, [email protected]
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