KING OF PRUSSIA, Pa., Nov. 15, 2016 /PRNewswire/ -- FlockU announced today that veteran consumer-marketing executive Umang Shah has joined the team as Chief Marketing Officer. Shah will play an active role in advancing FlockU's vision to be the premier destination for marketers targeting the college demographic.
"In less than a year, the FlockU community has exploded in size, now reaching students on more than 1,100 college campuses," said FlockU CEO Josh Verne. "Umang is a veteran creative force in the digital marketing space. When it comes to helping businesses activate the massive opportunity that FlockU represents to their brands, he is the perfect addition to our team."
Immediately prior to joining FlockU, Shah was Director of Digital Marketing & Marketing Innovation for Campbell Soup Company. He led Campbell's digital marketing strategy, overseeing digital and social media activities and policies, as well as mobile, web, CRM and emerging media activation among paid, owned, and earned media channels. Previously, he was Director of Social Media Strategy for Walmart, using social media platforms to protect, manage, and improve the company's reputation. He was named to "The Adweek 50" in 2015, as well as MediaPost's "2015 Online All Stars." He also won the Brand Innovators "40 Under 40" award.
FlockU offers two distinct value propositions to marketers: 1) as an active student community online and on campuses nationwide that provides a direct channel to reach the college demographic and 2) as a provider of market research and actionable data about the behaviors and attitudes of students belonging to that community. Not only will Shah manage outreach to brands, he will be heavily involved in setting the editorial shape and direction of the site, which has quickly become one of the most authentic content sites for college students.
"FlockU's model is driven by student-created content that is fresh, smart and provocative—like the students on today's college campuses," said Shah. "I'm incredibly excited about the opportunity to help brands understand and capitalize on the extraordinary momentum and energy of the FlockU community through digital and social media initiatives, live events, compelling content and other innovative brand activations."
FlockU is a marketing lab and platform built to reach college students. One part agency and one part publisher, FlockU delivers the best of both worlds to brands by empowering students themselves to create brand-oriented content—including articles, videos, photos and multimedia--that is current, relevant and creates a powerful connection to its audience. For more information, visit www.FlockU.com.
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