NEW YORK, Nov. 20, 2014 /PRNewswire/ -- With holiday shopping now kicking into high gear, international marketing consultant Luna Vega (http://www.lunavega.net/) has released a short video to help small fashion businesses maximize their sales during these critical few weeks. "E-commerce Tips to Boost Your Holiday Sales" can be seen on Vega's recently launched YouTube channel.
"The world is primed for new ideas and new voices," commented Vega. "As an extension of my digital marketing consulting work, my new YouTube channel's goal is to help small businesses and entrepreneurs share their ideas and define themselves in the best possible way. I plan to showcase all the latest trends and strategies in fashion e-commerce, helping my audience see and understand today's remarkable growth opportunities."
In her latest video, Vega distills her tried-and-true advice on the topic of holiday e-commerce optimization down to three key points:
- Embrace the Mobile Revolution
- Invest in PPC Mobile Ads
- Sell on Instagram
While many businesses remain wary of accepting mobile as a viable sales channel, the metrics don't lie. The most recent numbers from Nielsen Digital Consumer Report show that more than 100 million US consumers will make holiday purchases with their mobile devices. That's an enormous potential to engage with customers and communicate a brand identity.
Vega identifies Google PPC ads as the most economical and efficient way to make an impression on mobile shoppers, because businesses only have to pay for ads that people actually click. When smartly positioned, mobile PPC ads are a powerful discovery engine. Google ads that display as part of search results feature a product image, price and a link to the e-commerce site.
Instagram has long been the Holy Grail of marketers. Consumers are more likely to engage with brands on Instagram than any other social network, yet the tools for making the most of those engagements have been notably lacking. Vega highlights a couple of useful apps that augment the standard Instagram feed with the ability to "Buy Now," turning fans into customers with a single click of the mouse.
To further sweeten the deal for consumers, Vega also recommends including "freebies" over the holidays, such as a free gift and free shipping with every purchase. Likewise, she encourages business owners to get started early on any promotions; she stresses that early planning and strategizing are key to a successful digital marketing campaign, and to boost sales this holiday season.
Every video on Luna Vega's new channel revolves around one topic – how to create an effective small business marketing campaign that leverages digital technology to reach a global, connected audience. Among the more popular videos are "How to Set Business Goals," "3 Questions to Ask When Launching Internationally" and "How to Grab Your Customer's Attention" – Vega's most-watched video to date.
About Luna Vega
Luna Vega is a digital marketing consultant focused on fueling the growth of brands internationally. Vega has fifteen years of experience working in markets such as Paris, Berlin, Singapore and New York creating bespoke digital marketing plans for Fortune 500 clients. Using a network of experts from ethnographic researchers to software developers to connect brands with up-to-date cultural, social and digital opportunities, she uncovers cultural nuances, technical business needs and key market challenges. She is the author of "The Global Influence: The Small Business E-Commerce Guide to Selling Internationally."
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Video - http://youtu.be/QnE84MOdbZY
SOURCE Luna Vega