Digital Net Agency Launches Clicks-for-a-Cause: Search Marketing Aid for Charities and Non-profits

DALLAS, Pa., July 23, 2012 /PRNewswire/ -- Digital Net Agency, Inc. (DNA), a new, performance-based search agency, announced today it is offering a comprehensive pro–bono program, Clicks-for-a-Cause, that leverages the agency's deep expertise in search marketing.  DNA's Clicks-for-a-Cause helps charities and non-profits rise to the top of search engines, driving traffic to increase fundraising, membership, volunteers and awareness.

"The current economic environment presents significant challenges to the fundraising efforts of today's non-profits and charities, and tight budgets allow little room for marketing," said Digital Net Agency CEO Aaron Baker. "Search marketing is one of the most cost-efficient, effective and critical forms of marketing and DNA's total-performance search marketing expertise can help non-profits rapidly turn up their online traffic. Giving back, especially today when so many are in need, is very important to DNA which is why we have developed this unique program."

Clicks-for-a-Cause is open to any non-profit organization and the company adopts 4-8 organizations a year for the program, depending on the complexity of the organizations' needs. DNA works with each non-profit to determine what is most crucial for its sustainability and, more importantly, growth, i.e. more volunteers, more donations, etc., and then focuses on jumpstarting a search engine marketing and/or search engine optimization program around that specific goal.

DNA, which has offices in Pennsylvania and New York City, launched last month to upend traditional agency models, with a focus on maximizing agency accountability and minimizing client risk, all while fueling massive client growth.  The agency was founded and is staffed by a team of veterans from Top 10 Search agencies, who have helped hundreds of advertisers – from start-ups to Fortune 500 brands - manage the most complex search programs in the world, while propelling them to the top of the search engines. Dedicated to putting talent, research, technology and proven strategies at the forefront of its business, DNA offers unique revenue and equity-based models to its clients. 

Organizations interested in applying for DNA's Clicks-for-a-Cause program should contact: [email protected] or 866.DNA.1275.

About DNA

Digital Net Agency, Inc. (DNA) is a leading performance-based search agency with a concentration on Search Engine Optimization (SEO) and Search Engine Marketing (SEM).  DNA also offers social media and affiliate marketing to their clients with the same innovative approach and expertise. Founded by a team of veteran search experts and technologists from Top 10 agencies, DNA is dedicated to partnering with clients to fuel growth while delivering maximum accountability through its performance-based models. DNA is based in Dallas, PA, with offices in New York City.

Media Contact
Angela Jacobson, mWEBB Communications, Inc., 714-454-8776, [email protected]

SOURCE Digital Net Agency, Inc.