Digital Net Agency Launches: Veteran Search Marketing Executives Upend Traditional Agency Model

DALLAS, Pa., June 28, 2012 /PRNewswire/ -- Digital Net Agency, Inc. (DNA), a new total-performance-based search agency, launched today to upend traditional agency models, with a focus on maximizing agency accountability and minimizing client risk, all while fueling massive client growth. 

The agency, which has offices in Pennsylvania and New York City, is founded and staffed by a team of veterans from Top 10 Search agencies, who have helped hundreds of advertisers – from start-ups to Fortune 500 brands - manage the most complex search programs in the world, while propelling them to the top of the search engines.  Dedicated to putting talent, research, technology and proven strategies at the forefront of its business, DNA offers unique revenue and equity-based models to its clients. 

"Advertisers are tired of the classic agency routine…where the client assumes all the risk and the agency focuses more on their bottom line than that of the client," said Digital Net Agency CEO Aaron Baker.  "Digital Net Agency is in business to upend all that.  Not only is search in our 'DNA' – along with the technology and strategies to deliver exponentially - but we demand that we put our skin in the game, meaning that if we don't perform, we don't make money. It is that simple."

Baker, whose background includes tenure at two of the fastest-growing agency and affiliate networks in the US, as well as an Advertising Age 'Top 10' Search Agency, founded Digital Net Agency to solve problems that have, for years, plagued advertisers looking for search solutions. By using a solid technology foundation to metrically align the agency's relationship with advertisers, DNA displaces current advertiser/agency models, introducing greater agency accountability, less advertiser risk and more focus on what truly counts – better results. 

DNA's management team includes Christopher Graham, Samantha Morris and David Rifkin, all of who have been investing personal time, effort and capital as affiliates and marketers for over a decade. This provides them with a unique and critical perspective on client needs and, armed with DNA's advanced technology and analytics, a habit of developing innovative ideas for each advertiser.

Services offered by the new agency include Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing, Display Advertising and Affiliate Management. DNA's unique investment models are focused on performance marketing, i.e. the agency is only paid on advertiser growth, based on key performance indicators established with the client. And for start-up advertisers who need to drive growth while minimizing their risk, DNA offers a unique equity-based model. A traditional retainer based-model is available for those clients who prefer it – but DNA insists that even those models have a performance-based component. A program specifically for non-profits will also be offered in the months to come.

"We are so confident in our ability to perform, we are offering an equity-based model for start-up businesses who have compelling ideas, but lack the experience or revenue base to generate sales," continued Baker. "We know we can grow businesses because this team has been doing it in our industry for a collective 100 years!"

About DNA
Digital Net Agency, Inc. (DNA) is a performance-based search agency with a concentration on Search Engine Optimization (SEO) and Search Engine Marketing (SEM).  DNA also offers social media marketing and affiliate management to their clients with the same innovative approach and expertise. Founded by a team of veteran search experts and technologists from Top 10 agencies, DNA is dedicated to partnering with clients to fuel growth while delivering maximum accountability through its performance-based models. DNA is based in Dallas, PA, with offices in New York City.

Media contact:
Angela Jacobson, mWEBB Communications, (714) 454-8776, angela@mwebbcom.com

SOURCE Digital Net Agency, Inc.