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Digital OOH Market to showcase Superior Growth during 2020-2024 | Featuring APG SGA SA and Clear Channel Outdoor Holdings Inc. among others | Technavio

Shape strategic responses through the phases of industry recovery

APG SGA SA, Clear Channel Outdoor Holdings Inc., and Focus Media Information Technology Co. Ltd. will emerge as major digital OOH market participants during 2020-2024

Technavio (PRNewsfoto/Technavio)

News provided by

Technavio

Mar 05, 2021, 03:00 ET

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NEW YORK, March 5, 2021 /PRNewswire/ -- The digital OOH market is expected to decline by USD 3.78 billion during 2020-2024, according to Technavio. The report offers a detailed analysis of the impact of the COVID-19 pandemic on the digital OOH market in optimistic, probable, and pessimistic forecast scenarios.

Enterprises will go through the Response, Recovery, and Renew phases. Download a Free Sample Report on COVID-19

Digital OOH Market by Application and Geography - Forecast and Analysis 2020-2024
Digital OOH Market by Application and Geography - Forecast and Analysis 2020-2024

The digital OOH market will witness a positive impact during the forecast period owing to the widespread growth of the COVID-19 pandemic. As per Technavio's pandemic-focused market research, market growth is likely to increase as compared to 2019.

With the continuing spread of the novel coronavirus pandemic, organizations across the globe are gradually flattening their recessionary curve by leveraging technology. Many businesses will go through response, recovery, and renewal phases. Building business resilience and enabling agility will aid organizations to move forward in their journey out of the COVID-19 crisis towards the next normal.

This post-pandemic business planning research will aid clients to:

  • Adjust their strategic planning to move ahead once business stability kicks in.
  • Build resilience by making effective resource and investment choices for individual business units, products, and service lines.
  • Conceptualize scenario-based planning to mitigate future crisis situations.

Download the Post-Pandemic Business Planning Structure

Key Considerations for Market Forecast:

  • Impact of lockdowns, supply chain disruptions, demand destruction, and change in customer behavior
  • Optimistic, probable, and pessimistic scenarios for all markets as the impact of pandemic unfolds
  • Pre- as well as post-COVID-19 market estimates
  • Quarterly impact analysis and updates on market estimates

Gain instant access to 17,000+ market research reports by using

Technavio's SUBSCRIPTION platform

Major Three Digital OOH Market Participants:

APG SGA SA

APG SGA SA operates the business through the Advertising segment. The company offers digital OOH advertising mainly in Switzerland and Serbia.

Clear Channel Outdoor Holdings Inc.

Clear Channel Outdoor Holdings Inc. operates the business through America's outdoor advertising and International outdoor advertising. Digital billboard advertising capabilities include social media integration, countdowns, day/week partying, live updates, conditional content such as weather and temperature, Outdoor Connect/WiFi/touchscreen.

Focus Media Information Technology Co. Ltd.

Focus Media Information Technology Co. Ltd. operates the business through the Building media segment. The company offers digital advertisement services through its digital frame network and LCD TV display network at office buildings, movie theatres, and restaurants.

Related Report on Communication Services Industries:

Global Mobile Advertising Market- The mobile advertising market is segmented by type (display, search, and SMS), geography (APAC, Europe, MEA, North America, and South America), and key vendors. Get an Exclusive Free Sample Report

Global VR Gaming Market- The VR gaming market is segmented by type (hardware, software, and accessories), application (PCs, consoles, and mobile devices), geography (Europe, North America, APAC, South America, and MEA), and key vendors. Get an Exclusive Free Sample Report

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE! Get report snapshot here to get a detailed market share analysis of market participants during COVID-19 lockdown: https://www.technavio.com/report/digital-OOH-market-industry-analysis

Digital OOH Market 2020-2024: Segmentation

The Digital OOH market is segmented as below:

  • Application
    • Retail
    • Recreation
    • Banking
    • Transportation
    • Others
  • Geography
    • APAC
    • North America
    • Europe
    • ME
    • South America
  • Type
    • In-store Advertising
    • Outdoor Advertising
  • Market Landscape
    • Billboards
    • Shelter
    • Transit
    • Street Furniture

The digital OOH market is driven by the use of AI in OOH advertising. In addition, other factors such as the benefits of OOH advertisements over traditional advertisements are expected to trigger the digital OOH market toward witnessing a decelerating CAGR of over 4% during the forecast period.

Get more insights about the global trends impacting the future of the digital OOH market, Request Free Sample @ https://www.technavio.com/talk-to-us?report=IRTNTR43482

Market Drivers

Market Challenges

Market Trends

Vendor Landscape

  • Vendors covered
  • Vendor classification
  • Market positioning of vendors
  • Competitive scenario

About Us

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio's report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio's comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contact

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: [email protected]
Website: www.technavio.com/
 

SOURCE Technavio

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