Digital retail marketing market 2023-2027: A descriptive analysis of parent market, five forces model, market dynamics, and segmentation - Technavio

NEW YORK, Jan. 10, 2023 /PRNewswire/ -- According to Technavio, the global digital retail marketing market size is estimated to grow by USD 902.88 billion from 2022 to 2027. The market is estimated to grow at a CAGR of 26.39% during the forecast period. APAC will account for 41% of the market's growth during the forecast period.

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Global digital retail marketing market - Five forces
The global digital retail marketing market is fragmented, and the five forces analysis covers– 

• Bargaining Power of Buyers 
• The threat of New Entrants
• Threat of Rivalry
• Bargaining Power of Suppliers
• Threat of Substitutes
• Interpretation of porter's five models helps to strategize the business, for entire details – buy the report!

Global digital retail marketing market- Parent market analysis

Technavio categorizes the global digital retail marketing market as a part of the global Internet and direct marketing retail market within the global retailing market. The parent market global Internet and direct marketing retail market cover the revenue generated by companies providing retail services primarily on the Internet, through mail orders, door-to-door retailers, and TV home shopping retailers. It also includes companies that provide online marketplaces for consumer products and services.

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Global digital retail marketing market – Customer landscape

The report includes the market's adoption lifecycle, from the innovator's stage to the laggard's stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.

Global digital retail marketing market- Segmentation assessment

Segment overview

Technavio has segmented the market based on type (search ads, display ads, social media, e-mail marketing, and others), platform (mobile devices and desktops), and geography (APAC, North America, Europe, South America, and the Middle East and Africa). 

• The search Ads segment will grow at the highest rate during the forecast period. The rapid expansion of e-commerce is one of the key factors affecting the market for search advertisements. The majority of online visitors only browse e-commerce websites with the purpose of making a purchase now or in the future. As a result, search ads are more effective at targeting bigger age groups. Such factors will drive the growth of the search ads segment in the global digital retail marketing segment during the forecast period.

Geography overview

By geography, the global digital retail marketing market is segmented into APAC, North America, Europe, South America, and Middle East and Africa. The report provides actionable insights and estimates the contribution of all regions to the growth of the global digital retail marketing market.

• APAC will account for 41% of the market's growth during the forecast period. The region's high population density and quick Internet adoption rate are the main drivers of market growth. Digital advertising is quickly replacing traditional advertising in APAC. The use of digital retail marketing is accelerating due to the high level of urbanization in this area. This enables businesses to reach a wider audience, including consumers and office workers.

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Global digital retail marketing market– Market dynamics

Key factor driving market growth

• The rapid growth in social media is a major factor driving the global digital retail marketing market share growth.
• In comparison to most other forms of advertising, social media platforms enable a greater degree of promotion of organizations' websites. Advertisers can increase brand recognition among consumers by posting updates and postings on brand pages that are shared among their networks.
• Updates on a regular basis promote brand recognition, aid in customer acquisition, and deepen familiarity with current clients. Therefore, a rise in social media platform usage will fuel demand for digital retail marketing during the forecast period.

Leading trends influencing the market 

• The growing shift of preference from traditional to digital retail advertising channels will be a major challenge for the global retail marketing market share growth.
• With technological advancements, there has been a quick transition from conventional retail advertising to digital retail advertising. This is primarily due to the effectiveness of digital media, which allows users to access postings and adverts wherever they are without being restricted by their physical location.
• Increased brand awareness, modernity, improved customer experiences, and increased product awareness are some of the key drivers influencing the switch from traditional advertising channels to digital media.

Major challenges hindering the market growth

• The requirement for a skilled workforce will be a major challenge for the global digital retail marketing market share growth.
• Companies must hire individuals who can adapt to the rapidly changing market. This cannot be accomplished alone through a strong recruitment team, It also necessitates a strong employee development team as well as efficient processes and procedures.
• Recruiters must examine the customer and data management skills of their employees in addition to their soft talents and knowledge. As a result, a lack of skilled labor may pose a significant hurdle to the growth of the global digital retail marketing market over the forecast period.

Driver, Trend & Challenges are the factor of market dynamics that states about consequences & sustainability of the businesses, find some insights from a sample report!

What are the key data covered in this digital retail marketing market report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the growth of the digital retail marketing market between 2023 and 2027
• Precise estimation of the size of the digital retail marketing market and its contribution to the parent market
• Accurate predictions about upcoming trends and changes in consumer behavior
• Growth of the digital retail marketing market across APAC, North America, Europe, South America, and Middle East and Africa
• A thorough analysis of the market's competitive landscape and detailed information about vendors
• Comprehensive analysis of factors that will challenge the growth of digital retail marketing market vendors

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Table of Contents

1 Executive Summary

• 1.1 Market overview 
• Exhibit 01: Executive Summary – Chart on Market Overview
• Exhibit 02: Executive Summary – Data Table on Market Overview
• Exhibit 03: Executive Summary – Chart on Global Market Characteristics
• Exhibit 04: Executive Summary – Chart on Market by Geography
• Exhibit 05: Executive Summary – Chart on Market Segmentation by Type
• Exhibit 06: Executive Summary – Chart on Market Segmentation by Platform
• Exhibit 07: Executive Summary – Chart on Incremental Growth
• Exhibit 08: Executive Summary – Data Table on Incremental Growth
• Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

• 2.1 Market ecosystem 
• Exhibit 10: Parent market
• Exhibit 11: Market Characteristics

3 Market Sizing

• 3.1 Market definition 
• Exhibit 12: Offerings of vendors included in the market definition

• 3.2 Market segment analysis 
• Exhibit 13: Market segments

• 3.3 Market size 2022

• 3.4 Market outlook: Forecast for 2022-2027 
• Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ billion)
• Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ billion)
• Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
• Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

4 Historic Market Size

• 4.1 Global digital retail marketing market 2017 - 2021
• Exhibit 18: Historic Market Size – Data Table on Global digital retail marketing market 2017 - 2021 ($ billion)

• 4.2 Type Segment Analysis 2017 - 2021 
• Exhibit 19: Historic Market Size – Type Segment 2017 - 2021 ($ billion)

• 4.3 Platform Segment Analysis 2017 - 2021 
• Exhibit 20: Historic Market Size – Platform Segment 2017 - 2021 ($ billion)

• 4.4 Geography Segment Analysis 2017 - 2021 
• Exhibit 21: Historic Market Size – Geography Segment 2017 - 2021 ($ billion)

• 4.5 Country Segment Analysis 2017 - 2021 
• Exhibit 22: Historic Market Size – Country Segment 2017 - 2021 ($ billion)

5 Five Forces Analysis

• 5.1 Five forces summary 
• Exhibit 23: Five forces analysis - Comparison between 2022 and 2027

• 5.2 Bargaining power of buyers 
• Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027

• 5.3 Bargaining power of suppliers 
• Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2022 and 2027

• 5.4 Threat of new entrants 
• Exhibit 26: Threat of new entrants – Impact of key factors in 2022 and 2027

• 5.5 Threat of substitutes 
• Exhibit 27: Threat of substitutes – Impact of key factors in 2022 and 2027

• 5.6 Threat of rivalry 
• Exhibit 28: Threat of rivalry – Impact of key factors in 2022 and 2027

• 5.7 Market condition 
• Exhibit 29: Chart on Market condition - Five forces 2022 and 2027

6 Market Segmentation by Type

• 6.1 Market segments 
• Exhibit 30: Chart on Type - Market share 2022-2027 (%)
• Exhibit 31: Data Table on Type - Market share 2022-2027 (%)

• 6.2 Comparison by Type 
• Exhibit 32: Chart on Comparison by Type
• Exhibit 33: Data Table on Comparison by Type

• 6.3 Search ads - Market size and forecast 2022-2027
• Exhibit 34: Chart on Search ads - Market size and forecast 2022-2027 ($ billion)
• Exhibit 35: Data Table on Search ads - Market size and forecast 2022-2027 ($ billion)
• Exhibit 36: Chart on Search ads - Year-over-year growth 2022-2027 (%)
• Exhibit 37: Data Table on Search ads - Year-over-year growth 2022-2027 (%)

• 6.4 Display ads - Market size and forecast 2022-2027
• Exhibit 38: Chart on Display ads - Market size and forecast 2022-2027 ($ billion)
• Exhibit 39: Data Table on Display ads - Market size and forecast 2022-2027 ($ billion)
• Exhibit 40: Chart on Display ads - Year-over-year growth 2022-2027 (%)
• Exhibit 41: Data Table on Display ads - Year-over-year growth 2022-2027 (%)

• 6.5 Social media - Market size and forecast 2022-2027
• Exhibit 42: Chart on Social media - Market size and forecast 2022-2027 ($ billion)
• Exhibit 43: Data Table on Social media - Market size and forecast 2022-2027 ($ billion)
• Exhibit 44: Chart on Social media - Year-over-year growth 2022-2027 (%)
• Exhibit 45: Data Table on Social media - Year-over-year growth 2022-2027 (%)

• 6.6 E-mail marketing - Market size and forecast 2022-2027
• Exhibit 46: Chart on E-mail marketing - Market size and forecast 2022-2027 ($ billion)
• Exhibit 47: Data Table on E-mail marketing - Market size and forecast 2022-2027 ($ billion)
• Exhibit 48: Chart on E-mail marketing - Year-over-year growth 2022-2027 (%)
• Exhibit 49: Data Table on E-mail marketing - Year-over-year growth 2022-2027 (%)

• 6.7 Others - Market size and forecast 2022-2027
• Exhibit 50: Chart on Others - Market size and forecast 2022-2027 ($ billion)
• Exhibit 51: Data Table on Others - Market size and forecast 2022-2027 ($ billion)
• Exhibit 52: Chart on Others - Year-over-year growth 2022-2027 (%)
• Exhibit 53: Data Table on Others - Year-over-year growth 2022-2027 (%)

• 6.8 Market opportunity by Type 
• Exhibit 54: Market opportunity by Type ($ billion)

7 Market Segmentation by Platform

• 7.1 Market segments 
• Exhibit 55: Chart on Platform - Market share 2022-2027 (%)
• Exhibit 56: Data Table on Platform - Market share 2022-2027 (%)

• 7.2 Comparison by Platform 
• Exhibit 57: Chart on Comparison by Platform
• Exhibit 58: Data Table on Comparison by Platform

• 7.3 Mobile devices - Market size and forecast 2022-2027
• Exhibit 59: Chart on Mobile devices - Market size and forecast 2022-2027 ($ billion)
• Exhibit 60: Data Table on Mobile devices - Market size and forecast 2022-2027 ($ billion)
• Exhibit 61: Chart on Mobile devices - Year-over-year growth 2022-2027 (%)
• Exhibit 62: Data Table on Mobile devices - Year-over-year growth 2022-2027 (%)

• 7.4 Desktops - Market size and forecast 2022-2027
• Exhibit 63: Chart on Desktops - Market size and forecast 2022-2027 ($ billion)
• Exhibit 64: Data Table on Desktops - Market size and forecast 2022-2027 ($ billion)
• Exhibit 65: Chart on Desktops - Year-over-year growth 2022-2027 (%)
• Exhibit 66: Data Table on Desktops - Year-over-year growth 2022-2027 (%)

• 7.5 Market opportunity by Platform 
• Exhibit 67: Market opportunity by Platform ($ billion)

8 Customer Landscape

• 8.1 Customer landscape overview 
• Exhibit 68: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

• 9.1 Geographic segmentation 
• Exhibit 69: Chart on Market share by geography 2022-2027 (%)
• Exhibit 70: Data Table on Market share by geography 2022-2027 (%)

• 9.2 Geographic comparison 
• Exhibit 71: Chart on Geographic comparison
• Exhibit 72: Data Table on Geographic comparison

• 9.3 APAC - Market size and forecast 2022-2027
• Exhibit 73: Chart on APAC - Market size and forecast 2022-2027 ($ billion)
• Exhibit 74: Data Table on APAC - Market size and forecast 2022-2027 ($ billion)
• Exhibit 75: Chart on APAC - Year-over-year growth 2022-2027 (%)
• Exhibit 76: Data Table on APAC - Year-over-year growth 2022-2027 (%)

• 9.4 North America - Market size and forecast 2022-2027
• Exhibit 77: Chart on North America - Market size and forecast 2022-2027 ($ billion)
• Exhibit 78: Data Table on North America - Market size and forecast 2022-2027 ($ billion)
• Exhibit 79: Chart on North America - Year-over-year growth 2022-2027 (%)
• Exhibit 80: Data Table on North America - Year-over-year growth 2022-2027 (%)

• 9.5 Europe - Market size and forecast 2022-2027
• Exhibit 81: Chart on Europe - Market size and forecast 2022-2027 ($ billion)
• Exhibit 82: Data Table on Europe - Market size and forecast 2022-2027 ($ billion)
• Exhibit 83: Chart on Europe - Year-over-year growth 2022-2027 (%)
• Exhibit 84: Data Table on Europe - Year-over-year growth 2022-2027 (%)

• 9.6 South America - Market size and forecast 2022-2027
• Exhibit 85: Chart on South America - Market size and forecast 2022-2027 ($ billion)
• Exhibit 86: Data Table on South America - Market size and forecast 2022-2027 ($ billion)
• Exhibit 87: Chart on South America - Year-over-year growth 2022-2027 (%)
• Exhibit 88: Data Table on South America - Year-over-year growth 2022-2027 (%)

• 9.7 Middle East and Africa - Market size and forecast 2022-2027 
• Exhibit 89: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
• Exhibit 90: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
• Exhibit 91: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
• Exhibit 92: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)

• 9.8 US - Market size and forecast 2022-2027 
• Exhibit 93: Chart on US - Market size and forecast 2022-2027 ($ billion)
• Exhibit 94: Data Table on US - Market size and forecast 2022-2027 ($ billion)
• Exhibit 95: Chart on US - Year-over-year growth 2022-2027 (%)
• Exhibit 96: Data Table on US - Year-over-year growth 2022-2027 (%)

• 9.9 China - Market size and forecast 2022-2027
• Exhibit 97: Chart on China - Market size and forecast 2022-2027 ($ billion)
• Exhibit 98: Data Table on China - Market size and forecast 2022-2027 ($ billion)
• Exhibit 99: Chart on China - Year-over-year growth 2022-2027 (%)
• Exhibit 100: Data Table on China - Year-over-year growth 2022-2027 (%)

• 9.10 UK - Market size and forecast 2022-2027
• Exhibit 101: Chart on UK - Market size and forecast 2022-2027 ($ billion)
• Exhibit 102: Data Table on UK - Market size and forecast 2022-2027 ($ billion)
• Exhibit 103: Chart on UK - Year-over-year growth 2022-2027 (%)
• Exhibit 104: Data Table on UK - Year-over-year growth 2022-2027 (%)

• 9.11 Japan - Market size and forecast 2022-2027
• Exhibit 105: Chart on Japan - Market size and forecast 2022-2027 ($ billion)
• Exhibit 106: Data Table on Japan - Market size and forecast 2022-2027 ($ billion)
• Exhibit 107: Chart on Japan - Year-over-year growth 2022-2027 (%)
• Exhibit 108: Data Table on Japan - Year-over-year growth 2022-2027 (%)

• 9.12 Germany - Market size and forecast 2022-2027
• Exhibit 109: Chart on Germany - Market size and forecast 2022-2027 ($ billion)
• Exhibit 110: Data Table on Germany - Market size and forecast 2022-2027 ($ billion)
• Exhibit 111: Chart on Germany - Year-over-year growth 2022-2027 (%)
• Exhibit 112: Data Table on Germany - Year-over-year growth 2022-2027 (%)

• 9.13 Market opportunity by geography 
• Exhibit 113: Market opportunity by geography ($ billion)

10 Drivers, Challenges, and Trends

• 10.1 Market drivers

• 10.2 Market challenges

• 10.3 Impact of drivers and challenges 
• Exhibit 114: Impact of drivers and challenges in 2022 and 2027

• 10.4 Market trends

11 Vendor Landscape

• 11.1 Overview

• 11.2 Vendor landscape 
• Exhibit 115: Overview on Criticality of inputs and Factors of differentiation

• 11.3 Landscape disruption 
• Exhibit 116: Overview on factors of disruption

• 11.4 Industry risks 
• Exhibit 117: Impact of key risks on business

12 Vendor Analysis

• 12.1 Vendors covered 
• Exhibit 118: Vendors covered

• 12.2 Market positioning of vendors 
• Exhibit 119: Matrix on vendor position and classification

• 12.3 123 Internet Group 
• Exhibit 120: 123 Internet Group - Overview
• Exhibit 121: 123 Internet Group - Product / Service
• Exhibit 122: 123 Internet Group - Key offerings

• 12.4 BigCommerce Holdings Inc. 
• Exhibit 123: BigCommerce Holdings Inc. - Overview
• Exhibit 124: BigCommerce Holdings Inc. - Product / Service
• Exhibit 125: BigCommerce Holdings Inc. - Key offerings

• 12.5 Daniel J. Edelman Holdings Inc. 
• Exhibit 126: Daniel J. Edelman Holdings Inc. - Overview
• Exhibit 127: Daniel J. Edelman Holdings Inc. - Product / Service
• Exhibit 128: Daniel J. Edelman Holdings Inc. - Key news
• Exhibit 129: Daniel J. Edelman Holdings Inc. - Key offerings

• 12.6 GK Software SE 
• Exhibit 130: GK Software SE - Overview
• Exhibit 131: GK Software SE - Business segments
• Exhibit 132: GK Software SE - Key offerings
• Exhibit 133: GK Software SE - Segment focus

• 12.7 Medallion Retail 
• Exhibit 134: Medallion Retail - Overview
• Exhibit 135: Medallion Retail - Product / Service
• Exhibit 136: Medallion Retail - Key offerings

• 12.8 Microsoft Corp. 
• Exhibit 137: Microsoft Corp. - Overview
• Exhibit 138: Microsoft Corp. - Business segments
• Exhibit 139: Microsoft Corp. - Key news
• Exhibit 140: Microsoft Corp. - Key offerings
• Exhibit 141: Microsoft Corp. - Segment focus

• 12.9 Salesforce.com Inc. 
• Exhibit 142: Salesforce.com Inc. - Overview
• Exhibit 143: Salesforce.com Inc. - Product / Service
• Exhibit 144: Salesforce.com Inc. - Key news
• Exhibit 145: Salesforce.com Inc. - Key offerings

• 12.10 Shopify Inc. 
• Exhibit 146: Shopify Inc. - Overview
• Exhibit 147: Shopify Inc. - Product / Service
• Exhibit 148: Shopify Inc. - Key offerings

• 12.11 SocialSEO 
• Exhibit 149: SocialSEO - Overview
• Exhibit 150: SocialSEO - Product / Service
• Exhibit 151: SocialSEO - Key offerings

• 12.12 Stream Companies 
• Exhibit 152: Stream Companies - Overview
• Exhibit 153: Stream Companies - Product / Service
• Exhibit 154: Stream Companies - Key offerings

• 12.13 Tesco Plc 
• Exhibit 155: Tesco Plc - Overview
• Exhibit 156: Tesco Plc - Business segments
• Exhibit 157: Tesco Plc - Key offerings
• Exhibit 158: Tesco Plc - Segment focus

• 12.14 The Interpublic Group of Companies Inc.
• Exhibit 159: The Interpublic Group of Companies Inc. - Overview
• Exhibit 160: The Interpublic Group of Companies Inc. - Business segments
• Exhibit 161: The Interpublic Group of Companies Inc. - Key news
• Exhibit 162: The Interpublic Group of Companies Inc. - Key offerings
• Exhibit 163: The Interpublic Group of Companies Inc. - Segment focus

• 12.15 Theory House 
• Exhibit 164: Theory House - Overview
• Exhibit 165: Theory House - Product / Service
• Exhibit 166: Theory House - Key offerings

• 12.16 Vivendi SE 
• Exhibit 167: Vivendi SE - Overview
• Exhibit 168: Vivendi SE - Business segments
• Exhibit 169: Vivendi SE - Key offerings
• Exhibit 170: Vivendi SE - Segment focus

• 12.17 WebFX 
• Exhibit 171: WebFX - Overview
• Exhibit 172: WebFX - Product / Service
• Exhibit 173: WebFX - Key offerings

13 Appendix

• 13.1 Scope of the report

• 13.2 Inclusions and exclusions checklist 
• Exhibit 174: Inclusions checklist
• Exhibit 175: Exclusions checklist

• 13.3 Currency conversion rates for US$ 
• Exhibit 176: Currency conversion rates for US$

• 13.4 Research methodology 
• Exhibit 177: Research methodology
• Exhibit 178: Validation techniques employed for market sizing
• Exhibit 179: Information sources

• 13.5 List of abbreviations 
• Exhibit 180: List of abbreviations

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio's report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio's comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

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