Digital Retail Marketing Market will exhibit positive impact during 2023-2027: Rapid growth in social media to improve the Market Growth- Technavio

NEW YORK, May 9, 2023 /PRNewswire/ -- The digital retail marketing market size is set to grow by USD 902.88 billion from 2022 to 2027 progressing at a CAGR of 26.39% during the forecast period. The report offers an up-to-date analysis regarding the current global market scenario, the latest trends and drivers, and the overall market environment. The rapid growth in social media is notably driving the market growth, although factors such as the requirement for a skilled workforce may impede the market growth.

The report on the digital retail marketing market provides a holistic update, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis.

Here is an Exclusive report talking about Market scenarios with a historical period (2017-2021) and forecast period (2023-2027). Download Sample Report in minutes!

Digital Retail Marketing Market 2023-2027: Market Dynamics

Market Drivers

• Rapid growth in social media
• Higher brand recall in online advertisement
• Evolution of digital marketing strategies

Market Trends

• Growing shift of preference from traditional to digital retail advertising channels
• Implementation of AI in direct marketing
• Increased focus on personalization in marketing

Market Challenges

• Requirement for skilled workforce
• Rapidly changing marketing strategies
• Security concerns associated with digital platforms

Digital Retail Marketing Market 2023-2027: Market Segmentation

The digital retail marketing market is segmented by type (search ads, display ads, social media, e-mail marketing, and others), platform (mobile devices and desktops), and geography (APAC, North America, Europe, South America, and Middle East and Africa).

The digital retail marketing market growth in the search Ads segment will be significant during the forecast period. The online population in this segment is targeted based on their search criteria and frequently visited sites. Digital retail marketing by search ads has higher conversion rates as advertisements are generated in close relation to consumer requirements, based on their search history. 

By geography, APAC is estimated to contribute 41% to the growth of the global market during the forecast period. The high population density and the rapid penetration of the Internet in the region are the major growth factors for the market. The high urbanization in this region is further increasing the adoption of digital retail marketing. 

This report presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources through an analysis of key parameters- View Sample Report

Digital Retail Marketing Market 2023-2027: Vendor Landscape

Some of the major market vendors are: 123 Internet Group, Advantage Solutions Inc., AMP Agency, Ascential Plc, BigCommerce Holdings Inc., Daniel J. Edelman Holdings Inc., GK Software SE, Medallion Retail, Microsoft Corp., Salesforce.com Inc., Shopify Inc., SocialSEO, Straight North LLC, Stream Companies, Tesco Plc, The Interpublic Group of Companies Inc., Theory House, Unfoldr B.V., Vivendi SE, and WebFX

123internet.agency: The company offers digital retail marketing service such as digital marketing strategy for companies.

bigcommerce.com- The company offers digital retail marketing such as Google shopping by sales and order, and Klaviyo.

edelman.com- The company offers digital retail marketing for Haleon, HP, Sanofi and Unilever.

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Key Topics Covered:

1 Executive Summary

• 1.1 Market overview 
• Exhibit 01: Executive Summary – Chart on Market Overview
• Exhibit 02: Executive Summary – Data Table on Market Overview
• Exhibit 03: Executive Summary – Chart on Global Market Characteristics
• Exhibit 04: Executive Summary – Chart on Market by Geography
• Exhibit 05: Executive Summary – Chart on Market Segmentation by Type
• Exhibit 06: Executive Summary – Chart on Market Segmentation by Platform
• Exhibit 07: Executive Summary – Chart on Incremental Growth
• Exhibit 08: Executive Summary – Data Table on Incremental Growth
• Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

• 2.1 Market ecosystem 
• Exhibit 10: Parent market
• Exhibit 11: Market Characteristics

3 Market Sizing

• 3.1 Market definition 
• Exhibit 12: Offerings of vendors included in the market definition

• 3.2 Market segment analysis 
• Exhibit 13: Market segments

• 3.3 Market size 2022 

• 3.4 Market outlook: Forecast for 2022-2027
• Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ billion)
• Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ billion)
• Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
• Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

4 Historic Market Size

• 4.1 Global digital retail marketing market 2017 - 2021
• Exhibit 18: Historic Market Size – Data Table on Global digital retail marketing market 2017 - 2021 ($ billion)

• 4.2 Type Segment Analysis 2017 - 2021 
• Exhibit 19: Historic Market Size – Type Segment 2017 - 2021 ($ billion)

• 4.3 Platform Segment Analysis 2017 - 2021
• Exhibit 20: Historic Market Size – Platform Segment 2017 - 2021 ($ billion)

• 4.4 Geography Segment Analysis 2017 - 2021
• Exhibit 21: Historic Market Size – Geography Segment 2017 - 2021 ($ billion)

• 4.5 Country Segment Analysis 2017 - 2021
• Exhibit 22: Historic Market Size – Country Segment 2017 - 2021 ($ billion)

5 Five Forces Analysis

• 5.1 Five forces summary 
• Exhibit 23: Five forces analysis - Comparison between 2022 and 2027

• 5.2 Bargaining power of buyers 
• Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027

• 5.3 Bargaining power of suppliers 
• Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2022 and 2027

• 5.4 Threat of new entrants 
• Exhibit 26: Threat of new entrants – Impact of key factors in 2022 and 2027

• 5.5 Threat of substitutes 
• Exhibit 27: Threat of substitutes – Impact of key factors in 2022 and 2027

• 5.6 Threat of rivalry 
• Exhibit 28: Threat of rivalry – Impact of key factors in 2022 and 2027

• 5.7 Market condition 
• Exhibit 29: Chart on Market condition - Five forces 2022 and 2027

6 Market Segmentation by Type

• 6.1 Market segments 
• Exhibit 30: Chart on Type - Market share 2022-2027 (%)
• Exhibit 31: Data Table on Type - Market share 2022-2027 (%)

• 6.2 Comparison by Type 
• Exhibit 32: Chart on Comparison by Type
• Exhibit 33: Data Table on Comparison by Type

• 6.3 Search ads - Market size and forecast 2022-2027
• Exhibit 34: Chart on Search ads - Market size and forecast 2022-2027 ($ billion)
• Exhibit 35: Data Table on Search ads - Market size and forecast 2022-2027 ($ billion)
• Exhibit 36: Chart on Search ads - Year-over-year growth 2022-2027 (%)
• Exhibit 37: Data Table on Search ads - Year-over-year growth 2022-2027 (%)

• 6.4 Display ads - Market size and forecast 2022-2027
• Exhibit 38: Chart on Display ads - Market size and forecast 2022-2027 ($ billion)
• Exhibit 39: Data Table on Display ads - Market size and forecast 2022-2027 ($ billion)
• Exhibit 40: Chart on Display ads - Year-over-year growth 2022-2027 (%)
• Exhibit 41: Data Table on Display ads - Year-over-year growth 2022-2027 (%)

• 6.5 Social media - Market size and forecast 2022-2027
• Exhibit 42: Chart on Social media - Market size and forecast 2022-2027 ($ billion)
• Exhibit 43: Data Table on Social media - Market size and forecast 2022-2027 ($ billion)
• Exhibit 44: Chart on Social media - Year-over-year growth 2022-2027 (%)
• Exhibit 45: Data Table on Social media - Year-over-year growth 2022-2027 (%)

• 6.6 E-mail marketing - Market size and forecast 2022-2027
• Exhibit 46: Chart on E-mail marketing - Market size and forecast 2022-2027 ($ billion)
• Exhibit 47: Data Table on E-mail marketing - Market size and forecast 2022-2027 ($ billion)
• Exhibit 48: Chart on E-mail marketing - Year-over-year growth 2022-2027 (%)
• Exhibit 49: Data Table on E-mail marketing - Year-over-year growth 2022-2027 (%)

• 6.7 Others - Market size and forecast 2022-2027
• Exhibit 50: Chart on Others - Market size and forecast 2022-2027 ($ billion)
• Exhibit 51: Data Table on Others - Market size and forecast 2022-2027 ($ billion)
• Exhibit 52: Chart on Others - Year-over-year growth 2022-2027 (%)
• Exhibit 53: Data Table on Others - Year-over-year growth 2022-2027 (%)

• 6.8 Market opportunity by Type 
• Exhibit 54: Market opportunity by Type ($ billion)

7 Market Segmentation by Platform

• 7.1 Market segments 
• Exhibit 55: Chart on Platform - Market share 2022-2027 (%)
• Exhibit 56: Data Table on Platform - Market share 2022-2027 (%)

• 7.2 Comparison by Platform 
• Exhibit 57: Chart on Comparison by Platform
• Exhibit 58: Data Table on Comparison by Platform

• 7.3 Mobile devices - Market size and forecast 2022-2027
• Exhibit 59: Chart on Mobile devices - Market size and forecast 2022-2027 ($ billion)
• Exhibit 60: Data Table on Mobile devices - Market size and forecast 2022-2027 ($ billion)
• Exhibit 61: Chart on Mobile devices - Year-over-year growth 2022-2027 (%)
• Exhibit 62: Data Table on Mobile devices - Year-over-year growth 2022-2027 (%)

• 7.4 Desktops - Market size and forecast 2022-2027
• Exhibit 63: Chart on Desktops - Market size and forecast 2022-2027 ($ billion)
• Exhibit 64: Data Table on Desktops - Market size and forecast 2022-2027 ($ billion)
• Exhibit 65: Chart on Desktops - Year-over-year growth 2022-2027 (%)
• Exhibit 66: Data Table on Desktops - Year-over-year growth 2022-2027 (%)

• 7.5 Market opportunity by Platform 
• Exhibit 67: Market opportunity by Platform ($ billion)

8 Customer Landscape

• 8.1 Customer landscape overview 
• Exhibit 68: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

• 9.1 Geographic segmentation 
• Exhibit 69: Chart on Market share by geography 2022-2027 (%)
• Exhibit 70: Data Table on Market share by geography 2022-2027 (%)

• 9.2 Geographic comparison 
• Exhibit 71: Chart on Geographic comparison
• Exhibit 72: Data Table on Geographic comparison

• 9.3 APAC - Market size and forecast 2022-2027
• Exhibit 73: Chart on APAC - Market size and forecast 2022-2027 ($ billion)
• Exhibit 74: Data Table on APAC - Market size and forecast 2022-2027 ($ billion)
• Exhibit 75: Chart on APAC - Year-over-year growth 2022-2027 (%)
• Exhibit 76: Data Table on APAC - Year-over-year growth 2022-2027 (%)

• 9.4 North America - Market size and forecast 2022-2027
• Exhibit 77: Chart on North America - Market size and forecast 2022-2027 ($ billion)
• Exhibit 78: Data Table on North America - Market size and forecast 2022-2027 ($ billion)
• Exhibit 79: Chart on North America - Year-over-year growth 2022-2027 (%)
• Exhibit 80: Data Table on North America - Year-over-year growth 2022-2027 (%)

• 9.5 Europe - Market size and forecast 2022-2027
• Exhibit 81: Chart on Europe - Market size and forecast 2022-2027 ($ billion)
• Exhibit 82: Data Table on Europe - Market size and forecast 2022-2027 ($ billion)
• Exhibit 83: Chart on Europe - Year-over-year growth 2022-2027 (%)
• Exhibit 84: Data Table on Europe - Year-over-year growth 2022-2027 (%)

• 9.6 South America - Market size and forecast 2022-2027
• Exhibit 85: Chart on South America - Market size and forecast 2022-2027 ($ billion)
• Exhibit 86: Data Table on South America - Market size and forecast 2022-2027 ($ billion)
• Exhibit 87: Chart on South America - Year-over-year growth 2022-2027 (%)
• Exhibit 88: Data Table on South America - Year-over-year growth 2022-2027 (%)

• 9.7 Middle East and Africa - Market size and forecast 2022-2027 
• Exhibit 89: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
• Exhibit 90: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
• Exhibit 91: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
• Exhibit 92: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)

• 9.8 US - Market size and forecast 2022-2027
• Exhibit 93: Chart on US - Market size and forecast 2022-2027 ($ billion)
• Exhibit 94: Data Table on US - Market size and forecast 2022-2027 ($ billion)
• Exhibit 95: Chart on US - Year-over-year growth 2022-2027 (%)
• Exhibit 96: Data Table on US - Year-over-year growth 2022-2027 (%)

• 9.9 China - Market size and forecast 2022-2027
• Exhibit 97: Chart on China - Market size and forecast 2022-2027 ($ billion)
• Exhibit 98: Data Table on China - Market size and forecast 2022-2027 ($ billion)
• Exhibit 99: Chart on China - Year-over-year growth 2022-2027 (%)
• Exhibit 100: Data Table on China - Year-over-year growth 2022-2027 (%)

• 9.10 UK - Market size and forecast 2022-2027
• Exhibit 101: Chart on UK - Market size and forecast 2022-2027 ($ billion)
• Exhibit 102: Data Table on UK - Market size and forecast 2022-2027 ($ billion)
• Exhibit 103: Chart on UK - Year-over-year growth 2022-2027 (%)
• Exhibit 104: Data Table on UK - Year-over-year growth 2022-2027 (%)

• 9.11 Japan - Market size and forecast 2022-2027
• Exhibit 105: Chart on Japan - Market size and forecast 2022-2027 ($ billion)
• Exhibit 106: Data Table on Japan - Market size and forecast 2022-2027 ($ billion)
• Exhibit 107: Chart on Japan - Year-over-year growth 2022-2027 (%)
• Exhibit 108: Data Table on Japan - Year-over-year growth 2022-2027 (%)

• 9.12 Germany - Market size and forecast 2022-2027
• Exhibit 109: Chart on Germany - Market size and forecast 2022-2027 ($ billion)
• Exhibit 110: Data Table on Germany - Market size and forecast 2022-2027 ($ billion)
• Exhibit 111: Chart on Germany - Year-over-year growth 2022-2027 (%)
• Exhibit 112: Data Table on Germany - Year-over-year growth 2022-2027 (%)

• 9.13 Market opportunity by geography 
• Exhibit 113: Market opportunity by geography ($ billion)

10 Drivers, Challenges, and Trends

• 10.1 Market drivers 

• 10.2 Market challenges 

• 10.3 Impact of drivers and challenges 
• Exhibit 114: Impact of drivers and challenges in 2022 and 2027

• 10.4 Market trends 

11 Vendor Landscape

• 11.1 Overview 

• 11.2 Vendor landscape 
• Exhibit 115: Overview on Criticality of inputs and Factors of differentiation

• 11.3 Landscape disruption 
• Exhibit 116: Overview on factors of disruption

• 11.4 Industry risks 
• Exhibit 117: Impact of key risks on business

12 Vendor Analysis

• 12.1 Vendors covered 
• Exhibit 118: Vendors covered

• 12.2 Market positioning of vendors 
• Exhibit 119: Matrix on vendor position and classification

• 12.3 123 Internet Group 
• Exhibit 120: 123 Internet Group - Overview
• Exhibit 121: 123 Internet Group - Product / Service
• Exhibit 122: 123 Internet Group - Key offerings

• 12.4 BigCommerce Holdings Inc. 
• Exhibit 123: BigCommerce Holdings Inc. - Overview
• Exhibit 124: BigCommerce Holdings Inc. - Product / Service
• Exhibit 125: BigCommerce Holdings Inc. - Key offerings

• 12.5 Daniel J. Edelman Holdings Inc. 
• Exhibit 126: Daniel J. Edelman Holdings Inc. - Overview
• Exhibit 127: Daniel J. Edelman Holdings Inc. - Product / Service
• Exhibit 128: Daniel J. Edelman Holdings Inc. - Key news
• Exhibit 129: Daniel J. Edelman Holdings Inc. - Key offerings

• 12.6 GK Software SE 
• Exhibit 130: GK Software SE - Overview
• Exhibit 131: GK Software SE - Business segments
• Exhibit 132: GK Software SE - Key offerings
• Exhibit 133: GK Software SE - Segment focus

• 12.7 Medallion Retail 
• Exhibit 134: Medallion Retail - Overview
• Exhibit 135: Medallion Retail - Product / Service
• Exhibit 136: Medallion Retail - Key offerings

• 12.8 Microsoft Corp. 
• Exhibit 137: Microsoft Corp. - Overview
• Exhibit 138: Microsoft Corp. - Business segments
• Exhibit 139: Microsoft Corp. - Key news
• Exhibit 140: Microsoft Corp. - Key offerings
• Exhibit 141: Microsoft Corp. - Segment focus

• 12.9 Salesforce.com Inc. 
• Exhibit 142: Salesforce.com Inc. - Overview
• Exhibit 143: Salesforce.com Inc. - Product / Service
• Exhibit 144: Salesforce.com Inc. - Key news
• Exhibit 145: Salesforce.com Inc. - Key offerings

• 12.10 Shopify Inc. 
• Exhibit 146: Shopify Inc. - Overview
• Exhibit 147: Shopify Inc. - Product / Service
• Exhibit 148: Shopify Inc. - Key offerings

• 12.11 SocialSEO 
• Exhibit 149: SocialSEO - Overview
• Exhibit 150: SocialSEO - Product / Service
• Exhibit 151: SocialSEO - Key offerings

• 12.12 Stream Companies 
• Exhibit 152: Stream Companies - Overview
• Exhibit 153: Stream Companies - Product / Service
• Exhibit 154: Stream Companies - Key offerings

• 12.13 Tesco Plc 
• Exhibit 155: Tesco Plc - Overview
• Exhibit 156: Tesco Plc - Business segments
• Exhibit 157: Tesco Plc - Key offerings
• Exhibit 158: Tesco Plc - Segment focus

• 12.14 The Interpublic Group of Companies Inc.
• Exhibit 159: The Interpublic Group of Companies Inc. - Overview
• Exhibit 160: The Interpublic Group of Companies Inc. - Business segments
• Exhibit 161: The Interpublic Group of Companies Inc. - Key news
• Exhibit 162: The Interpublic Group of Companies Inc. - Key offerings
• Exhibit 163: The Interpublic Group of Companies Inc. - Segment focus

• 12.15 Theory House 
• Exhibit 164: Theory House - Overview
• Exhibit 165: Theory House - Product / Service
• Exhibit 166: Theory House - Key offerings

• 12.16 Vivendi SE 
• Exhibit 167: Vivendi SE - Overview
• Exhibit 168: Vivendi SE - Business segments
• Exhibit 169: Vivendi SE - Key offerings
• Exhibit 170: Vivendi SE - Segment focus

• 12.17 WebFX 
• Exhibit 171: WebFX - Overview
• Exhibit 172: WebFX - Product / Service
• Exhibit 173: WebFX - Key offerings

13 Appendix

• 13.1 Scope of the report 

• 13.2 Inclusions and exclusions checklist
• Exhibit 174: Inclusions checklist
• Exhibit 175: Exclusions checklist

• 13.3 Currency conversion rates for US$ 
• Exhibit 176: Currency conversion rates for US$

• 13.4 Research methodology 
• Exhibit 177: Research methodology
• Exhibit 178: Validation techniques employed for market sizing
• Exhibit 179: Information sources

• 13.5 List of abbreviations 
• Exhibit 180: List of abbreviations

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