Digital Surgeons Selected as the Social Agency of Record for Nexxus Salon Hair Care

New Haven Agency will Provide Social Experiences and Digital Strategy for Unilever Brand

Aug 20, 2013, 09:30 ET from Digital Surgeons, LLC

NEW HAVEN, Conn., Aug. 20, 2013 /PRNewswire/ -- Nexxus Salon Hair Care, a Unilever brand, announced today that it has selected Digital Surgeons as its Social Agency of Record. Digital Surgeons, an independent digital-first creative agency from New Haven, Connecticut, will work with Nexxus to develop digital brand strategy while expanding the brand's community and increasing social engagement.

"We are excited to have Digital Surgeons join the Nexxus team. We look forward to leveraging their digital and social expertise to help initiate and strengthen relationships with our consumers," said Nancy Chan, Unilever Senior Brand Manager.

Nexxus Salon Hair Care was acquired by Unilever in 2011, as a result of the company's acquisition of Alberto Culver. Since becoming a Unilever brand, Nexxus Salon Hair Care has made great strides in the beauty and hair care industries. In 2012, Nexxus Salon Hair Care was named the official beauty partner for the Tony Awards. Digital Surgeons will be activating existing and emerging digital platforms in a way that globally amplifies Nexxus Salon Hair Care's brand promise of remarkable performance and captivating results.

"It's an honor for us to have been chosen to augment the image of this well-respected household brand on such a personal level. Through our digital and social strategy we have the unique opportunity to engage Nexxus' consumers – both one-on-one and at-scale," said David Salinas, CEO of Digital Surgeons.

About Digital Surgeons

Digital Surgeons is a New Haven, Connecticut-based, independently owned, digital-first, creative agency that aligns with companies to craft innovative marketing communication strategies and brand experiences. Previously the agency has worked with Barneys New York & Lady Gaga, Fender Music Company, CamelBak, Sharp Electronics, Epic Games and the United States Tennis Association. For more information, visit

About Unilever North America

Unilever is one of the world's leading suppliers of Food, Home and Personal Care products with sales in over 190 countries. Our products are present in 7 out of 10 homes globally and are used by over 2 billion people on a daily basis. In the United States and Canada the portfolio includes brand icons such as: Axe, Becel, Ben & Jerry's, Bertolli, Breyers, Caress, Clear Scalp & Hair Therapy, Consort For Men, Country Crock, Degree, Dove personal care products, Fruttare, Good Humor, Hellmann's, I Can't Believe It's Not Butter!, Just for Me!, Klondike, Knorr, Lever 2000, Lipton, Magnum, Motions, Nexxus, Noxzema, Pond's, Popsicle, Promise, Q-tips, Ragu, Simple, Slim-Fast, Soft & Beautiful, St. Ives, Suave, tcb, TIGI, TRESemme, Vaseline, and Wish-Bone. All of the preceding brand names are trademarks or registered trademarks of the Unilever Group of Companies.

Our ambition is to double the size of our business, whilst reducing our overall environmental footprint (including sourcing, consumer use and disposal) and increasing our positive social impact. We are committed to helping more than a billion people take action to improve their health and well-being, sourcing all our agricultural raw materials sustainably by 2020, and decoupling our growth from our environmental impact. Supporting our three big goals are more than 50 time-based targets. See more on the Unilever Sustainable Living Plan at or

Unilever employs more than 12,000 people across North America – generating over $10 billion in sales in 2012. For more information visit or

CONTACT: Alex Forman, Digital Surgeons, 203-672-6201, extension 114,

SOURCE Digital Surgeons, LLC