DigitalPersona Biometrics Let Zoom Tan Customers Sign-In and Make Purchases with the Touch of a Finger

REDWOOD CITY, Calif., March 20, 2012 /PRNewswire/ --  DigitalPersona, Inc., a global provider of authentication and access management solutions, today announced  that tanning salon leader Zoom Tan has integrated DigitalPersona U.are.U® Fingerprint Readers into the company's customer- and employee-facing ZoomPay software. With ZoomPay, salon members can use their fingerprint to sign-in for tanning sessions and make purchases without the need to bring their credit cards or membership information to the salon; similarly, employees can use ZoomPay to clock in quickly and reliably. By adding DigitalPersona biometric technology, Zoom Tan has reduced fraud, increased revenue and provided members with a better customer experience.

(Photo: http://photos.prnewswire.com/prnh/20110614/SF19198)

Zoom Tan has 31 locations throughout Florida and New York.  Previously, Zoom Tan discovered that many of their members often come directly from the gym without their credit or debit cards, which limited their ability to make purchases at the tanning salon. To better serve their customers, Zoom Tan created ZoomPay, a biometrically-enabled software application that enables customers to keep their card information safely on file and purchase products with the touch of their finger.

"Biometric technology is a unique way to improve customer service," said Scott Bogdan, director of operations at Zoom Tan. "Our members love being able to make purchases without the burden of carrying around cash and credit cards. DigitalPersona's technology was incredibly easy to integrate into our application."

In addition to enabling more purchases by members, biometrics also significantly reduced fraud at Zoom Tan salons.  Members were knowingly and unknowingly sharing their membership information with friends and relatives. Now, with fingerprint biometrics, only properly-registered members can sign-in for tanning sessions. In addition, Zoom Tan adopted biometrics for employee time and attendance management. This has enabled employees to accurately get credit for their shifts while preventing them from fraudulently clocking co-workers in and out.

"The retail industry is constantly striving to increase customers' spending and reduce operating costs," said Jim Fulton, vice president of DigitalPersona. "By combining DigitalPersona's biometrics with their own custom and commercial applications, retailers such as Zoom Tan can quickly and easily address these issues by boosting revenue through customer convenience, preventing fraud and making operations more efficient."

About DigitalPersona
DigitalPersona, Inc. is a global provider of strong authentication and access management solutions that close the gap between people and security for enterprises, government agencies and commercial embedded-solution developers. The company's fingerprint biometrics technology helps organizations prevent fraud and increase accountability; it is incorporated into multiple national voting systems, almost all brands of biometrically-enabled point-of-sale (POS) stations, as well as many commercial applications in the retail, healthcare, and financial industries. DigitalPersona's authentication and access management software is shipped by computer manufacturers on millions of notebooks and desktop computers per year; its cloud- and Active Directory-managed solutions multi-factor/strong authentication, single sign-on (SSO) password management and emergency access recovery simplify compliance and cut IT costs. For more information contact DigitalPersona, Inc. at: +1 650.474.4000, or visit www.digitalpersona.com.

© 2012 DigitalPersona, Inc. All rights reserved. DigitalPersona® and U.are.U® are trademarks of DigitalPersona, Inc. registered in the United States and other countries. All other trademarks are the property of their respective owners.  This information should not be relied upon as legal advice.  DigitalPersona specifically disclaims all warranties of any kind, express or implied.  Users must take full responsibility for their application of any products or compliance with any legal requirements.

Media Contact:
Majhon Phillips
McGrath/Power Public Relations
408-727-0351
[email protected]

SOURCE DigitalPersona, Inc.