DigitalPersona Included in Leading Analyst Firm Magic Quadrant for Mobile Data Protection

Evaluation Based on Completeness of Vision and Ability to Execute

Oct 11, 2011, 08:00 ET from DigitalPersona, Inc.

REDWOOD CITY, Calif., Oct. 11, 2011 /PRNewswire/ -- DigitalPersona, Inc., a global provider of authentication and endpoint protection solutions, today announced the company has been included in Gartner Inc.'s "Magic Quadrant for Mobile Data Protection.(1)" DigitalPersona®, a new entrant in the "Niche Player" quadrant, gained a foothold in mobile data protection (MDP) in 2010 by providing an OEM product through HP called ProtectTools. For inclusion in the Magic Quadrant, "the vendor must be generally recognized as a participant in the market, as evidenced by Gartner client interest and inquiries, presence at tradeshows and conferences, and other forms of public and media mention that establish competitive presence."

According to Gartner, "All vendors tracked are showing growth again, following the economic slowdowns in 2008 and 2009. MDP earns a promising assessment for growth in 2011 through 2012. Buyer concern over data protection remains strong, and requests for MDP planning and purchasing guidance are frequent. MDP is an established market with two primary purposes — first and foremost, to safeguard stored data on mobile devices by means of encryption and authentication; and second, to provide evidence that the protection is working. Most companies, even if not in sensitive or regulated industries, recognize that encrypting business data is a best practice. Gartner believes that MDP offered as a trusted service makes sense and can reduce barriers to entry, particularly for smaller companies."

DigitalPersona® Pro is a powerful, modular suite of security applications that is easy to use, scalable and simple to deploy and manage on all endpoints either via the Cloud or Active Directory. Developed for Small Businesses and Mid-sized Enterprises, DigitalPersona Pro helps customers enforce security policies including disk encryption, two-factor authentication, password management and digital signature; recover from emergencies if users forget their passwords; and monitor and report on the security status of their organization. DigitalPersona Pro Workgroup SaaS (Software-as-a-Service) is a cloud-managed full disk encryption (FDE) solution that eliminates costly server overhead and deployment challenges that have historically prohibited small- to medium-sized businesses (SMBs) from using disk encryption. DigitalPersona Pro Workgroup delivers mobile data protection for a monthly fee as low as $2 per computer, allowing businesses of any size to deploy enterprise-class security.

"DigitalPersona continues to drive down the cost and complexity of mobile data protection for companies of all sizes," said Jim Fulton, vice president, DigitalPersona. "We have continued to build on our successful OEM relationships to deliver new and innovative solutions that meet the changing needs of customers. We view our addition to the MDP magic quadrant as a significant sign of growth and maturity for our DigitalPersona Pro product suite."

About the Magic Quadrant

The Magic Quadrant is copyrighted 2011 by Gartner, Inc. and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner's analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the "Leaders" quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About DigitalPersona

DigitalPersona, Inc. is a global provider of strong authentication and endpoint protection solutions that close the gap between people and security for enterprises, government agencies and commercial embedded-solution developers. The company's fingerprint biometrics technology helps organizations prevent fraud and increase accountability; it is incorporated into multiple national voting systems, almost all brands of biometrically-enabled point-of-sale (POS) stations, as well as many commercial applications in the retail, healthcare, and financial industries. DigitalPersona's data and access protection software is shipped by computer manufacturers on millions of notebooks and desktop computers per year; its cloud- and Active Directory-managed solutions for full disk encryption, multi-factor/strong authentication and single sign-on (SSO) password management simplify compliance and cut IT costs. For more information contact DigitalPersona, Inc. at: +1 650.474.4000, or visit

© 2011 DigitalPersona, Inc. All rights reserved. DigitalPersona® is a trademark of DigitalPersona, Inc. registered in the United States and other countries. All other trademarks are the property of their respective owners.

(1)Gartner, Inc. "Magic Quadrant for Mobile Data Protection" by John Girard, Eric Ouellet, September 7, 2011.

SOURCE DigitalPersona, Inc.