DigitasLBi Named "Most Awarded Agency" of the Decade by IAB MIXX 2014

NEW YORK, Sept. 30, 2014 /PRNewswire/ -- DigitasLBi, a global marketing and technology company, was named "Most Awarded Agency" of the decade at the 2014 IAB MIXX Awards, which celebrates its tenth anniversary this year. Focused on creativity and impact, the MIXX Awards is a global competition that evaluates all key facets of an interactive marketing campaign, including strategy, creative development and execution, media placement and integration, effectiveness and ROI.

DigitasLBi has been honored with 38 IAB MIXX Awards over the course of a decade. In 2011 it received "Best in Show"—the most prestigious IAB MIXX recognition—for the American Express Open "Small Business Saturday" campaign.  In addition to American Express, the agency's work for eBay, Miller Lite, P&G, and Taco Bell has received accolades across categories such as Augmented Reality, Clicks-to-Bricks, Brand Awareness and Positioning, Branded Mobile Application, Mobile Brand Destination, and Interactive Video.

"We are thrilled to be named 'Most Awarded Agency' of the decade by the IAB MIXX," said Tony Weisman, CEO, DigitasLBi North America. "It's a tribute to the talent and dedication of our people, as well as to the clients that have entrusted us with their brands, year after year."

"DigitasLBi has been responsible for delivering consistently groundbreaking interactive work during a period of rapid, disruptive change in the industry," said David Doty, Executive Vice President and CMO, IAB. "Over the past 10 years, the agency has garnered 38 IAB MIXX Awards--more than any other single agency--for its innovative, market-moving campaigns that reached and moved consumers across a range of interactive screens. The IAB honors the teams at DigitasLBi who have created this outstanding body of work, and the agency's leadership for its unwavering commitment to elevating the art and science of digital marketing."

In addition to this honor, DigitasLBi has won four CLIO Awards during Advertising Week. The agency is also shortlisted for multiple pieces of work across the IAB MIXX and Global Smarties™ and is participating in 16 thought leadership sessions. In the last few months, DigitasLBi was named one of LinkedIn's "50 Most InDemand Employers in North America" and MAIP's "Agency of the Year" for its leadership as a diversity advocate in advertising.

About DigitasLBi

DigitasLBi is a global marketing and technology agency that transforms businesses for the digital age. We help companies of all shapes and sizes decide What's Next... and then we take them there. Also a top-ten global agency, DigitasLBi is comprised of 6,000 digital and technology experts across 40 offices in 25 countries worldwide. DigitasLBi is a member of Publicis Groupe [listed on the Euronext Paris Exchange — FR0000130577 — and part of the CAC 40 index] is the world's third-largest communications group. With approximately 60,000 professionals spanning 108 countries on five continents, Publicis Groupe offers local and international clients a complete range of communications services. Website: www.publicisgroupe.com

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SOURCE DigitasLBi