DigitasLBi Named To "Leaders" Quadrant in Gartner 2016 Magic Quadrant for Global Digital Marketing Agencies
NEW YORK, March 24, 2016 /PRNewswire/ -- DigitasLBi, part of the Publicis.Sapient platform and a global technology and marketing agency, has been named as a Leader in Gartner, Inc.'s newly published "Magic Quadrant for Global Digital Agencies" report. The report evaluated 21 digital agencies based on 15 different criteria. This is DigitasLBi's first year in the "Leaders" quadrant, having previously been positioned as a Challenger.
"We believe our inaugural placement in the 'Leaders' quadrant rightly asserts our position as a prominent digital agency. Every day we lead our clients through a complex and ever-evolving marketing environment, helping them decide what do next, across all channels," says Tony Weisman, CEO, DigitasLBi North America.
According to the report, Magic Quadrant Leaders "possess deep, broad capabilities across all competencies — most notably related to strategic services (which include business strategy and digital business transformation skills). Leaders implement comprehensive, effective solutions that leverage sizable investments in creative talent and marketing technology. While Leaders have attributes of fast followers, they invest their own R&D dollars to set market direction. As a result, Leaders are the providers to watch in the ongoing evolution and transformation of marketing in a digital world." The report goes on, saying, "Leaders maintain a viable business, regardless of the global economy. Leaders extend their client relationships far beyond marketing promotions, often appearing on competitive bids outside their primary sector (for example, management consulting, production ideation and product development RFQs). Leaders help their clients develop digital marketing platforms designed for systemic growth and scale; they do so by harnessing their own significant expertise, implementing digital marketing programs driven by data and analytics."
In addition to DigitasLBi, two other sister agencies within Publicis.Sapient – SapientNitro and Razorfish – also placed in the Leaders Quadrant of the Gartner Global Digital Agency Magic Quadrant. We believe this further demonstrates the overall strength of the Publicis.Sapient platform in helping clients transform in a digitally disrupted environment. To find out more on why these agencies were chosen, please see the complete Gartner 2016 Magic Quadrant for Global Digital Marketing Agencies here.
About The Gartner Magic Quadrant
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
About DigitasLBi
DigitasLBi is a data-inspired lead agency. We fuse creativity, data, and technology to help our clients transform their business. A top-ten global marketing and technology agency, DigitasLBi is comprised of 6,000 digital and technology experts across 40 offices in 25 countries worldwide. DigitasLBi is part of Publicis.Sapient a Digital Transformation Platform purpose-built to solve for the challenges of today's digital world — where companies seek to become fully digital businesses. Publicis.Sapient is 23,000 people strong, across 100 offices in 50 countries. For more information, visit www.publicis.sapient.com.
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SOURCE DigitasLBi
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