Dignitas and Theta Labs Launch AI Agent to Transform Esports Tournament Administration and Fan Engagement

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Jul 23, 2025, 08:47 ET

New conversational AI assistant will integrate directly into its Discord & serve its 70,000+ members with real-time tournament support and 24/7 community assistance

NEWARK, N.J., July 23, 2025 /PRNewswire/ -- Dignitas, one of the most historic organizations in esports, today announced a collaboration with Theta Labs, the leader in decentralized cloud infrastructure for AI and media. The partnership will bring Dignitas' beloved mascot to life as 'Digi,' an AI agent designed to serve the Dignitas community in two ways: as an always-on fan resource and as a live tournament source for DIGFort, Dignitas' 70,000+ grassroots competitive Fortnite Tournament server.

Built on Theta Network's decentralized GPU infrastructure and powered by the Theta Edge Network's 30,000 distributed nodes, Digi will transform how fans engage with the organization while completely revamping tournament administration.

'Digi' AI Agent Will Enhance Competition and Community

For competitors, Digi will transform the tournament experience. During DIGFort tournaments, players can query the AI agent for instant support. Digi will be trained to answer questions about rules, point systems, schedules, and procedures, acting as a dedicated, real-time virtual agent. This will streamline communication, reduce friction for players, and allow human administrators to focus on complex, high-level support, ensuring smoother and more efficient competitions.

Founded in 2003, Dignitas has captured 18 world championships across multiple gaming titles, including back-to-back RLCS World Championships in Rocket League and recent FNCS Major victories in Fortnite, establishing the organization as a consistent top-tier competitor in esports.

Dignitas' Discord server, serves as one of the largest fan community hubs in competitive esports. Beyond assisting in tournament administration, Digi will provide fans with immediate access to tournament information, player statistics, and team updates across all competitive titles for an audience that demands instant, accurate information about their favorite players and matches.

Backed by Harris Blitzer Sports & Entertainment since 2016, the same ownership group behind the Philadelphia 76ers, NHL's New Jersey Devils, and Crystal Palace FC, Dignitas operates with the resources and professionalism of traditional sports while maintaining the community-driven culture that has sustained them for over 20 years. The DIGFort tournament server's growth to over 70,000 members demonstrates the scale of grassroots engagement that makes Dignitas an ideal testing ground for AI-powered fan experiences.

Theta Network's EdgeCloud platform currently serves over 40 global customers, including Stanford University, four of the top five South Korean universities and professional sports teams such as the NBA's Houston Rockets and NHL's Las Vegas Knights. The addition of Dignitas represents Theta's continued expansion into esports organizations seeking advanced fan engagement solutions.

Digi is scheduled to launch July 23rd, with initial deployment focused on Discord integration and DIGFort tournament administration.

Quotes from both of the teams

"Everything we do is for our community—the fans who cheer for us and the players who compete under our banner," said Jake Clements, Vice President of Partnerships for Dignitas. "With Digi, we're not just adopting new technology; we're creating a more meaningful and direct connection with our community. Whether it's a fan wanting to know more about our legacy or a DIGFort player needing a quick rule clarification, Digi will be there to level-up their experience."

"Esports fans are among the most passionate and tech-savvy audiences in the world, and they deserve interactive experiences that match their dedication," said Mitch Liu, CEO of Theta Labs. "Powering Digi on our Theta EdgeCloud platform is a perfect showcase of how AI can serve a dual purpose—deepening community engagement while also solving complex operational challenges. We are thrilled to partner with a legendary organization like Dignitas to bring this innovative vision to life."

About Theta Labs

Theta Labs is the leading provider of decentralized cloud infrastructure for AI, media and entertainment powered by a global network of 30,000 distributed edge nodes and a native blockchain. Backed by Samsung, Sony, Bertelsmann Digital Media Investments and Creative Artists Agency, Theta is among the top AI tokens on Binance.com and top 10 DePIN blockchains by market capitalization on Coingecko. Theta's enterprise validator and governance council is composed of global market leaders including Google, Samsung, CAA and Binance.

Recently launched Theta EdgeCloud is the first hybrid cloud-edge computing AI platform with over 80 PetaFLOPS of on-demand distributed GPU compute power. EdgeCloud now counts over 40 global customers including 4 of the top 5 South Korea universities, top professional sports teams including NHL's Las Vegas Knights, NBA's Houston Rockets and global esports teams FlyQuest and Gen.G.

About Dignitas:

Since its formation in 2003, Dignitas has established itself as one of the most successful esports organizations in the world, amassing 18 World Championships across multiple gaming titles. In September 2016, Dignitas was acquired by the NBA's Philadelphia 76ers of Harris Blitzer Sports & Entertainment (HBSE), a diverse, global portfolio of sports and entertainment franchises and properties that includes the Philadelphia 76ers (NBA), New Jersey Devils (NHL) and more. Dignitas is the esports organization within New Meta Entertainment, Inc. (NME), a new media sports and entertainment company founded in May 2019 by an investor group that includes HBSE, Susquehanna International Group and Delaware North, among others. Dignitas currently fields teams in three of esports' largest and most popular games: League of Legends, Fortnite, and Rocket League.

Media Contact:
Jacob Clements
267-709-4111
[email protected]

SOURCE Dignitas