Digonex® Awarded Fifth Patent for Dynamic Pricing Solution

INDIANAPOLIS, Dec. 7, 2010 /PRNewswire/ -- Leading pricing software developer, Digonex Technologies, Inc., announced today that it has been awarded a fifth patent for its dynamic pricing solution that systematically changes prices based upon behavioral and econometric principles.

The new patent (USPTO# 7848959) expands on one of Digonex's previously awarded patents and is applicable to slow selling items online. Designed to easily integrate with most platforms Digonex continuously identifies the 'sweet spot' where prices follow perceived market value and generate maximum economic return for clients while providing fair prices for consumers.

"This patent further illustrates Digonex's commitment to providing the easiest, most accurate and most flexible dynamic pricing system for clients to analyze real-time data and immediately put it into action," said Jan Eglen, Ph.D., CEO of Digonex. Adding, "It also significantly enhances Digonex's growing patent portfolio. The issue of intellectual property surrounding pricing is going to come to the forefront in the next twelve months.  Intellectual property patent issues are quickly becoming a key advantage in the dynamic pricing service arena simply due to the proprietary nature of certain features of the Digonex portfolio."  

The impact that dynamic pricing can have on selling and purchasing behaviors is significant and can provide a win-win solution for retailers and consumers. Dynamic pricing is already becoming prevalent in many industries including event ticketing, e-commerce and digital media.

Digonex has provided dynamic pricing services to some of the largest entertainment companies in the world.  Most recently Digonex has been optimizing ticket pricing for several teams in the sports industry, increasing their revenues by nearly 20%.  Digonex's dynamic pricing solutions can work for any retailer, capturing additional revenue during times of peak demand and stimulating sales once demand subsides.

About Digonex Technologies, Inc.

Digonex Technologies focuses primarily on development of automated and optimized pricing platforms for e-commerce, allowing client companies to increase customer retention, and maximize revenue. For more information, visit Digonex Technologies‟ website at www.digonex.com.

SOURCE Digonex Technologies