Digonex(R) Teams Up with Cleveland Cavaliers for Pricing Analysis Consultation

Cavaliers the First Sports Franchise to Pilot Digonex's New SEATS(TM) Platform to Help them Stay in Sync with an Ever-Changing Marketplace

Jan 28, 2010, 08:00 ET from Digonex Technologies, Inc.

INDIANAPOLIS, Jan. 28 /PRNewswire/ -- Indianapolis-based pricing software developer Digonex Technologies, Inc., today announced that that the Cleveland Cavaliers will be the first sports franchise to leverage its Sports & Entertainment Analytical Ticketing System (SEATS), which was launched in November 2009.  

While sports teams and franchises have traditionally used a tiered-pricing structure, which is set at the beginning of a season, unexpected factors throughout the season are causing teams and franchises to evaluate alternative ticket pricing structures and technologies that enable them to demonstrate their commitment to the fans.

SEATS is a fully automated commerce engine that analyzes sales data and provides price suggestions based upon econometric and behavioral principles. SEATS takes a customizable approach, making use of dozens of parameters to evaluate ticket sales and offer price recommendations.

"Our technology helps sports franchises stay in sync with an ever-changing marketplace and provides a fair-to-all pricing solution that benefits both sports teams and fans," said Jan Eglen, Ph.D, CEO for Digonex. "We are thrilled to be working with the Cavaliers to help them understand how our technology can positively impact the franchise and extend loyalty to their fans."

"We are excited to be working with Digonex on this initiative," said Mike Tomon, vice president of ticket sales & service for the Cavaliers. "With the SEATS system in place, The Cavaliers organization will offer a value-based pricing system driven by fan demand in the market."

SEATS will perform an analysis on fan based pricing structure for single games and will make instant price recommendations to the Cavaliers for selected games and other Arena events. Digonex plans to begin working with the Cavaliers following the All-Star break.

About Digonex Technologies, Inc.

Digonex Technologies focuses primarily on development of automated and optimized dynamic pricing platforms for e-commerce, allowing client companies to increase customer retention and maximize revenue. For more information, visit Digonex Technologies' Web site at www.digonex.com.

All products and company names herein may be trademarks of their respective owners.

SOURCE Digonex Technologies, Inc.