Dinova Companies Spend 13.6% More at its Preferred Restaurants
ATLANTA, Dec. 20, 2016 /PRNewswire/ -- Dinova LLC, the only innovative, proprietary marketplace exclusively focused on connecting expense account diners to quality restaurants nationwide, announced a third quarter year-over-year increase of 13.6 percent by corporate enterprises in its preferred restaurant network. This increase comes after restaurant traffic as a whole is down for 2016; casual dining alone fell as much as 8 percent from 2015, according to a BMO Capital analyst in a recent Nation's Restaurant News article.
As 2016 comes to a close, Dinova has brought more than 700 new restaurant locations into its marketplace as it continues to add increasingly diverse restaurant concepts to its more than 14,000 restaurant locations nationwide.
High-profile restaurants recently added to the marketplace include, Granite City Food & Brewery, Cadillac Ranch, and 101 Concepts.
Granite City Food and Brewery, named after its hometown of St. Cloud, Minn., is a polished casual restaurant with an on-site brewery. With 36 restaurants in 14 states, Granite City Food & Brewery offers a unique experience to business diners with its brewery inspired, chef crafted food and craft beer brewed at each location and served at the peak of freshness. Part of the same restaurant family, Cadillac Ranch embraces the spirit of Route 66 and its namesake's famous art installation in Amarillo, Texas. Today, Cadillac Ranch operates five restaurants in the U.S.
"Complementary to our existing sales and marketing programs, Dinova's marketplace provides us an additional distribution channel to access a targeted audience of business travelers and corporate diners nationwide," said Jim Macchitelli, Vice President of Marketing at Granite City Food and Brewery. "Dinova's network serves as an important conduit to influential business diners and decision-makers to build awareness and generate trial within this important market segment."
101 Concepts is a restaurant group based in Atlanta, Ga., with six restaurant concepts across the south. The restaurant concepts range from southern style cuisine and barbecue at Food 101 and Smoke Ring; to an Irish Pub with Meehan's Public House; to Italian fare with delicious Cibo E Beve; to a newly introduced concept at 101 Steak. Each restaurant brings exceptional food, great atmosphere and quality ingredients to every guest experience.
"While new to the Dinova family, we are already pleased with the results we have seen in just one month. Dinova gives us a chance to reach corporate diners on a Monday through Thursday, when the need to fill our restaurants is the greatest. We love the opportunity Dinova provides to connect with new faces and create a lasting relationship with local businesses at an affordable rate," said Steve Buero, Partner and Owner of 101 Concepts.
"This has been a great year for Dinova as we continue to trail blaze through the industry and carve out significant milestones along the way," said Vic Macchio, CEO and founder of Dinova. "I have no doubt that our new additions to the marketplace, plus our unwavering growth, will propel us to a great start for 2017."
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Dinova (www.dinova.com) is the only company providing an innovative, proprietary marketplace exclusively focused on connecting expense account diners to quality restaurants nationwide. Dinova influences more than $5 billion annually in business meals and entertainment expenses. Participating companies range from more than a million small to medium sized businesses to hundreds of Fortune 500 enterprises, and its 14,000+ restaurant network includes local independents as well as national full-service and limited-service restaurant chains, encompassing all price levels and cuisines.
SOURCE Dinova
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