Diray Media Taps Media Consulting Group as Its Upstream Optimization Partner for Streaming TV
Media Consulting Group (MCG) becomes the technology layer that optimizes Diray Media's streaming supply before a single bid is placed — extending a media company built on measurable outcomes, upstream.
NEW YORK, Oct. 5, 2026 /PRNewswire/ -- Diray Media, the woman-owned, WBENC-certified performance media company pairing four decades of media expertise with its own proprietary optimization technology, has selected Media Consulting Group (MCG) as its upstream optimization partner for streaming TV. Recognizing that the supply side was the next frontier in its performance discipline, Diray identified MCG's buy-side-focused optimization as the missing layer — one that structures and continuously improves the streaming supply behind Diray's campaigns before it ever reaches the bid.
Diray has built its reputation on turning media into measurable business impact— by scoring every placement against client outcomes and adjusting until performance improves. Diray identified the supply side as the next lever in that discipline and chose MCG to shape supply procurement upstream, before a placement is ever won. MCG's distinct approach to securing streaming inventory starts with Diray's sophisticated buying practices, using those insights to shape higher-quality, more relevant supply before it reaches the bid. The two functions were built to work together: Diray's technology proves out what happens after the buy; MCG's optimization shapes what is available to buy in the first place.
What the partnership delivers for Diray Media's clients. Diray now pairs its optimization technology with an upstream supply layer of its own choosing: MCG continuously analyzes and shapes the supply behind Diray's campaigns — reducing exposure to low-value or over-concentrated inventory before it reaches the DSP and expanding reach on the sources that perform. As a single, neutral, buy-side-only layer across the major supply platforms Diray runs on.. The result, as Diray designed it, is a cleaner operational layer: ready-to-activate deal IDs for the DSPs Diray already uses, ongoing visibility and control at the supply level, and more room for Diray's strategists and buyers to stay focused on client outcomes.
From the partners
"Diray built a media services solution that delivers tremendous value — and a culture that demands client performance, backed by technology that scores every placement against real business outcomes. Diray recognized that the supply side was the next place to create advantage for their clients, and that's what makes this partnership possible. Our job is to make sure the inventory feeding their process is the best it can possibly be, before a single bid is placed. Media in, business impact out only holds up if what goes in is good — that is the part we own." — Daniel Elad, Co-Founder & CRO, Media Consulting Group |
SUGGESTED PARTNER QUOTE — PENDING DIRAY MEDIA ATTRIBUTION AND APPROVAL With our performance-driven clients as an example, we had already identified the gaps on the supply side — low priority supply flooding our bid requests and unbalanced distribution to a small number of platforms – what we needed was a partner who could close it. MCG did exactly that, helping improve our supply-side operations — sharpening the inventory available to the campaign — while customizing the solution around our performance-driven clients' goals and the way their customers actually respond. That combination of operational improvement and client-specific customization gives our team more control before the bid, without changing what makes our buying approach work." — Dean Chandler, SVP, Media & Video Innovation, Diray Media |
ABOUT MEDIA CONSULTING GROUP
Media Consulting Group (MCG) is a buy-side-focused media consulting and activation partner. Working upstream on the supply side through optimization, insights, and analysis, MCG improves how supply is structured and activated before it reaches the bidder, helping agencies, brands, and traders get more out of their media spend. MCG only generates revenue when it creates measurable value. Learn more at wermcg.com.
ABOUT DIRAY MEDIA
Diray Media is a woman-owned, WBENC-certified performance media company pairing four decades of hands-on media expertise with its own proprietary optimization technology. Diray's strategists, buyers, and analysts work directly on every account, turning what a campaign produces into the outcomes that matter most to each client: sales, orders, leads, and market share. Learn more at diraymedia.com.
SOURCE Media Consulting Group
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