Direct Auto and Life Insurance Kicks-Off Second Annual Celebration of Customers

NASHVILLE, Tenn., March 23, 2015 /PRNewswire/ -- Direct Auto and Life Insurance will launch its second annual Customer Appreciation Month in April with a sweepstakes, in-store celebrations across 11 states, and a video series highlighting customer stories.

"We're committed to serving our customers year round, but April is a special time for us to concentrate our efforts on making them feel treasured," said Ann Davids, chief marketing officer at Direct Auto. "Throughout the month our contact center, stores, web and social channels will host something special for our customers and potential customers."

There's something planned for everyone. In stores, Direct Auto is giving away free, portable battery chargers that are compatible with mobile phones, tablets, and most handheld devices. Customers and non-customers receiving free, no-obligation quotes, or who refer a customer will be given a free charger. Everyone can enter the Customer Appreciation Sweepstakes for a chance to win a $500 shopping spree online or in stores.*

Direct Auto will also surprise customers with video interviews.

"These interviews are one more way we can show our customers we're genuinely interested in their stories, their lives, and their families," said Matt Melander, director of social media at Direct Auto. "When customers walk into our stores or give us a call, we hope our actions and voices resonate with compassion and care. Direct Auto is an insurance company, but it's also a family. This is one more way we're staying engaged with our important family members."

The interviews will be hosted on Direct Auto's YouTube channel, as well as on the Customer Appreciation webpage, www.directappreciatesyou.com.

To conclude the month of festivities, over 400 participating locations will host in-store celebrations filled with food, fun, and prizes on April 24 or April 25, 2015. Check Direct Auto's local store listings for the date and time nearest you. All community members are welcome to stop by and enjoy the entertainment!

Direct Auto's family of employees live and work in their local store communities, making service to the community a top priority. Through national promotions like Customer Appreciation Month, Direct Auto employees and agents are better able to connect with and serve their customers and neighborhoods.

For more details about Customer Appreciation Month or the in-store parties, including sweepstakes entry instructions and terms and conditions, contact your local Direct store, call 1-877-GO-DIRECT, or visit www.DirectGeneral.com.

* Gifts available while supplies last. No purchase necessary for any of these events. In MS: No purchase, quote, referral or consideration of any kind is required for free gift.  Void where prohibited.

About Direct Auto and Life Insurance:
Direct General Corporation, headquartered in Nashville, Tennessee, is a privately owned financial services holding company whose principal operating subsidiaries provide non-standard personal automobile insurance, term life insurance, and other consumer products and services primarily on a direct basis in the southeastern United States. The Company, whose annual revenues exceed $500 million, markets and sells its products and services under the Direct Auto and Life Insurance brand in over 400 retail store outlets, by phone through its call center, and via the Internet.

Press Resources:
Direct Corporate Website: http://www.directgeneral.com
Direct Facebook Page: http://www.facebook.com/DirectAutoIns
Direct Twitter Handle: @DirectAutoIns

SOURCE Direct Auto and Life Insurance

Related Links

http://www.DirectGeneral.com