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Direct Line Cruises Announces Redesigned Website


News provided by

Direct Line Cruises Inc.

Feb 01, 2012, 09:00 ET

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HAUPPAUGE, N.Y., Feb. 1, 2012 /PRNewswire/ -- Direct Line Cruises Inc., one of the largest cruise-only travel agencies in the country, is proud to announce the launch of their newly redesigned website. Changes were made aesthetically, however the more important transformation can be seen in content and functionality. As before, the site can be accessed at www.DirectLineCruises.com.

(Logo:  http://photos.prnewswire.com/prnh/20120201/NY44869LOGO )

The updated site fuses the characteristics of an online booking engine, an online customer service center, and a comprehensive travel guide.  It is a multimedia experience featuring video, animation, photo galleries, and social interaction. Greg Coiro, CEO of Direct Line Cruises states, "Our primary reason for retooling the website was to build a more comprehensive information bank for potential consumers while increasing online customer service access for all our clients."

The technologically advanced online customer service center gives clients control over their cruise reservation by extending them the resources to make modifications to the booking any time day or night. Name corrections, credit card and dining changes, adding loyalty numbers and prepaying gratuities can all be done quickly and easily. Driving directions integrated with Google maps grants security to those driving to the pier.  Links lead clients smoothly through the mandatory guest registration process as well as the printing of electronic boarding passes. A fun feature of the new site is the animated cruise line purser offering advice every step of the way.

Hand and hand with the high level of online customer service comes the support of the Direct Line Cruises Exclusive Client Care Program. Travel insurance included with cruises 5-nights or longer, a money-back service commitment, and a 3-way rate protection guarantee provide assurance for all those that book with the agency.

An extensive collection of indispensable travel information tailored specifically to the cruiser makes the website a resourceful way to research a cruise vacation.  Direct Line Cruises' ongoing effort to enhance the quality and availability of relevant information includes all-inclusive overviews of cruise lines and cruise destinations as well as ship reviews supported by photo galleries and exciting video tours. Travel partners Azamara Club Cruises, Carnival Cruise Line, Celebrity Cruise Line, Norwegian Cruise Line and Royal Caribbean Cruise Line are all well represented. A database of frequently asked questions is a reliable source of cruise line policy and amenities.  For a view from the consumers' perspective one only has to read the unbiased cruise reviews written by Direct Line Cruises' clients or check out the brand new cruise forum.

The Direct Line Cruises website still gives potential clients access to a sophisticated, yet user- friendly booking tool.  Its searching and filtering capabilities allow travelers to find their perfect cruise vacation based on options such as date, cruise line, ship, departure port or destination. Search results offer current pricing with the capacity to book online, 24/7.  An interactive deck plan was added which gives clients explicit visualization of cabin availability and location enabling them to select a cabin with confidence.  Cruisers looking for great last minute pricing will appreciate the top buys of the week selected by the Direct Line Cruises' staff on the new "Deals" page.

To celebrate the redesigned website, clients that book a cruise 5-nights or longer at www.DirectLineCruises.com or through the Direct Line Cruises' call center at (800) 352-8088 can enjoy up to $100 in onboard credits, travel insurance plus the exclusive 3-Way Rate Protection Plan.  In addition, the first 500 people to book their cruise on the website will receive a free Direct Line Cruises t-shirt.  And so nobody feels left out, everyone that visits the new website may enter to win a free cruise valued up to $1800.

SOURCE Direct Line Cruises Inc.

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