Direct Line Group Insurance Products Join

Jul 17, 2012, 04:00 ET from

LONDON, July 17, 2012 /PRNewswire/ --

Direct Line Insurance Group plc ("Direct Line Group" or "the Group") today announces an extension of its UK aggregator offering.  From today, motor insurance products from Churchill, Privilege and strategic partner brand Sainsbury's Bank will be available on, one of the leading price comparison websites.

The UK market share of price comparison websites is expected to continue to grow and 56% of private motor insurance customers start their journey on a price comparison website[1]. is currently one of the leading comparison websites[2] with a reputation for providing customers with an easy and quick way of viewing and comparing insurance policy quotations from multiple providers.  It therefore represents a strong platform for customers to access the Churchill, Privilege and strategic partner Sainsbury's Bank brands, in addition to the existing direct routes.

Commenting on the launch, Paul Geddes, Chief Executive Officer, Direct Line Group, said:  "Direct Line Group provides customers with a range of brands, channels, products and services that best address their needs or choices.  I'm delighted that this agreement extends our multi-channel distribution strategy, making some of our products more widely accessible to a larger market.  This partnership supports our retail general insurance strategy and gives even more customers more choice in how they can access some of the leading household brands in our portfolio."

Paul Galligan, Managing Director at said, "Above all this is more great news for our customers.  People today are faced with what can be a bewildering choice of literally hundreds of products.   Our aim is to make it easier to save money on great products.   Adding leading Direct Line brands such as Churchill and Privilege further strengthens our offering and means that our customers can receive great prices from an even wider range of insurers, all in one easy to use comparison service.  We are delighted to have them on board."  

Churchill, Privilege and Sainsbury's Bank motor insurance products are available on from 10 July 2012.

1 Datamonitor UK Insurance Aggregators 2011

2 Datamonitor UK Insurance Aggregators 2011


  • was launched in 2006 and has grown rapidly over the past six years to become one of the UK's leading price comparison websites.  
  • provides customers with an easy way to make the right choice for them on a wide range of products including motor, home, life, travel and pet insurance as well as utilities and money products such as, credit cards and loans.
  • actively selects its brand partners, working with the best and most trusted organisations to ensure quality service to consumers. is a trading name of BISL Limited.  BISL Limited is authorised and regulated by the Financial Services Authority. Registered Address: Pegasus House, Bakewell Road, Orton Southgate, Peterborough, PE2 6YS. Registered in England number 3231094.